Cosmo on Snapchat

1. By: Melissa Ray

2. • First published in 1886
• Later became an international fashion
magazine for women
• Women’s issues, relationships, sex, health,
careers, self-improvement, celebrities,
fashion, and beauty
• 64 international editions
• Printed in 35 languages
• Distributed in more than 110 countries.
• Highest-selling young women's magazine
in the world since 1972
Circulation: 60,000 – 72,000 copies Pass-on Readership: 7 Frequency: 12 magazines a year Total Monthly Readership: 420,000 to 576,000

3. Print Media is losing the battle
to mobile technology!
 Mobile revolution dismantling the publishing industry
 Evolution transforming the way people consume content on the go
 Rise in social media and mobile technology influences where attention is put
 Declines in celebrity and women magazines
 18% and 15%

4. The Problem
Retail sales are declining
 Bookstores
 Newsstands
 Magazine Shops
 Online
Smaller print runs
Places to find Cosmo

5. How do we
solve the
problem?
We have a
website, what is
our next mobile
outlet?

6. The Answer: Social Media!
 May 2013: 74% of women use social media
 February 2005 – August 2006
 Ages 18-29 increased social media usage from 9% to 49%

7.  100 million daily active users
 65% daily users that contribute content daily
 8,796 photos shared per second

8. Discover Page
• Be seen by target consumers
 Young Women
• Mini Magazine
 Fun Quizzes
 Pictures
 Little articles
 Make-up Tutorials
 Celebrity Gossip
• Videos
 Cooking Recipes

9. Discover page
• Promoting
 YouTube Account
 Send friends articles
and pictures
 More likely to buy
magazine

10. Discover can make us money
and not just by increasing
magazine sales!
• Advertisements

11. Cosmo is an accessory to
Snapchat
 Enhances the Snapchat app
 Send fun pictures and videos
 Pictures with emoji placements
 Pictures to draw on

12. Resources
 http://bridgetdelaneys.blogspot.com/2013/10
/facebook-success-stories-for-good-
cause.html
 http://fusion.net/story/47528/snapchat-
discover-could-be-the-biggest-thing-in-news-
since-twitter/
 https://help.instagram.com/141522808537358
0/
 http://www.ibtimes.com/magazine-
newsstand-sales-q1-2015-retail-declines-
smaller-print-runs-show-losing-1945185
 http://www.pewinternet.org/fact-
sheets/social-networking-fact-sheet/
 http://expandedramblings.com/index.php/sn
apchat-statistics/