Pestle&Mortar, Big Idea TBS presentation

Who? What? When? Where?

• Founded by 3 born and
bred Malaysians in 2010
• Lifestyle brand that
focuses heavily on
Malaysian culture
• Based right out of Kuala
Lumpur

Pestle & Mortar Clothing Wanaka the Bungalow, 22 Lorong Dungun, Damansara Heights 50490 Kuala Lumpur Malaysia
T: +603-20111816 E: info@pestlemortarclothing.com
www.pestlemortarclothing.com

Vision

Pestle & Mortar is set to lead the lifestyle and
Street fashion industry in South East Asia. In
2013, we aim to tie up with stockist and online
distributors in Australia, the Middle East and
Europe.

Mission

Using clothing as a medium, Pestle & Mortar
intends to show the world Malaysia through our
eyes.


Strategy & Implementation

Pestle & Mortar ’s goal
is to provide apparel to
suit fashion conscious
individuals that share a
similar lifestyle choice.


Competitive Edge

• Focus heavily on niche positioning
• Excellent personal touch when dabbling in
customer service
• Personal attention to customers without
constraints of hierarchy
• Unique marketing style


Distributing Pestle & Mortar

• Head Office @ Damansara Heights
• Flagship Store @ SS15, Subang
• Online Store
• Online Stockists such as Zalora and Parkson
• Physical Store stockists such as Loaded Inc,
Rare Distro, Disturbia Distro, Wheel Love


Marketing

• Creative yet effective promotional plan
• Focus directly on our target customer
• While being conservative with our advertising
dollars


Competitors?


W H AT W E C A N ’ T C O N T R O L

THE MACRO ANALYSIS


Political Analysis

• All operations within Malaysia
• We do not outsource anything as of now
• A S E A N F r e e T r a d e A g r e e m e n t ( A F TA ) i n t h e
future


Economic Analysis

• Increasing Inflation Rate
• Exchange Rate
• Consumers spending power

How it affects Pestle & Mortar

• Affected heavily by consumers buying power
• Increasing inflation rate causes demand of our goods
to decrease
• Production cost pass back on to the consumers
• Currency exchange may affect our production cost


Demographic
• Customers mainly individuals 18-25 years
• K l a n g Va l l e y u r b a n i t e s
• Recent increase demand from East Malaysia
• Recent increase demand from overseas


• Constantly keep up with current trends
• Pushing ourselves to further improve our
products to keep up with demand for better
quality products


Cultural

• Big shift towards Western influences
• Proud to be Malaysian at the same time
• Individuals are more expressive/liberal


• Shift towards creating more diversified
products
• A big shift towards creating premium
and unique line to cater for a wider
market


Te c h n o l o g i c a l

• Access to internet created better reach to
potential customers overseas as well as
domestically
• Better inventory tracking system to avoid
bottlenecks
• Improved postal system in Malaysia to
ease the process of delivery


Natural

• Shortage of cotton due to draught
• Large amount of energy cost
• Big shift towards green energy


• Cost of product increase
• Cost of production increase


w w w. p e s t l e m o r t a r c l o t h i n g . c o m

Pestle&Mortar, Big Idea TBS presentation

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Pestle&Mortar, Big Idea TBS presentation