Lady Gaga, whose real name is Stefani Joanne Angelina Germanotta, is a singer, songwriter, actress, and fashion designer known for encouraging self-expression. She refers to her fans as "monsters" and promotes equality, positivity, and love through her music and engagement with fans on social media platforms like Twitter. Her goals include empowering people to feel their best and establishing a sense of belonging and community engagement without fear of negative responses or lack of self-acceptance.

1. Lady Gaga,
The Mother Monster
By:
Melisa
Brown

2. Lady Gaga, The Mother Monster
• Background:
– Birth name: Stefani Joanne Angelina Germanotta
– Attended: New York University's Tisch School for the
Arts
– Occupation: songwriter, singer, actress, philanthropist,
dancer and fashion designer
• Demographics:
– Female & male
– Age: 15-35
– Urban
• Identifiers:
– Refers to all her fans as “monsters”
– Highly fashionable/controversial outfits
– Pioneer of self-expression
– Encourages and rewards interaction

3. Lady Gaga, The Mother Monster
• Goals:
– Promote equality, positivity, and love
– Encourage sense of belonging and empowerment
– Establish community engagement
• Challenges:
– Fearful of reactions
– Discouragement, negative response
– Lack of self-confidence and acceptance
How we help:
Make people feel their
best. Give them strength
and motivation through
music and engagement.

4. Lady Gaga, The Mother Monster
“Be yourself and love who you are and be proud.
Because you were born this way, baby.”
“I feel like if you're a really good
human being, you can try to find
something beautiful in every single
person, no matter what.”
“Do not allow people to dim your
shine because they are blinded. Tell
them to put on some sunglasses.”
Best social network for brand: Twitter permits 1-on-1 interaction with fans

5. Lady Gaga, The Mother Monster
Common Objections: People are worried about being true to themselves and fear
rejection by their peers. I don’t want people’s negativity to affect self-expression.
Marketing Message: Self-expression and empowerment
Elevator Pitch: You must be true to yourself. My music proclaims that it is
important to be different and unique. You are beautiful, no matter what society
may say. At the end of the day, you must love yourself more than anyone else can.

6. Lady Gaga, The Mother Monster