1. W Barcelone’ Spa
Sophie Latour
Melisande Noel

2. W Barcelone’ Spa
Target Market
 Hotel clients : Couple for special occasion, Business
traveler from US during seminars,
 Local Clients: Visitors, Women 35-50 from the upper
class.

3. W Barcelone’ Spa
The SoLoMo Offer
 Application linked to Facebook
 Accessible from tablet, Smartphone and personal facebook
account
 Gain of points for each new sponsoring and during ephemeral
events and games.

4. W Barcelone’ Spa
Ephemeral events
 Quizz
- questions about spa and products to test customer loyalty. They will
earn points from each good answer
 Photo competition
- the customer will have to realize a photo in the Bliss Spirit. The best shot
will beneficiate of a treatment, all participant will earn points.
 Games
- accessible from your facebook accounts. Each month a new little game.
For exemple: in a virtual Bliss institute you have to place products at the
right place. Bowling with nail polish. A tetris with the form of products.
Etc…

5. W Barcelone’ Spa
So Lo Mo

6. W Barcelone’ Spa
Why the SoLoMo Offer?
 Increase the visibility of th Bliss
 Increase the Loyalty program
 Create buzz for the institute and attract new client
 Better management of planning, special offer during
low season.
 Reinforce the image of the spa and promoteits own
univers.

7. W Barcelone’ Spa
Plateform
 Facebook
 Tablet and Smartphone through the
application

8. W Barcelone’ Spa
Localisation
- Google Map
- Localisation option on Facebook
- Yelp
- Foursquarre
- GPS