eftpos Station Domination, 2011- Martin Place

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Melinda Smith

eftpos Micropayments Campaign- Station Domination @ Martin Place. M&C Saatchi, July 2011.

Business Technologie

Martin Place
Station Domination

July 2011

Lightbox display at bottom of Macquarie St Entry/Exit Staircase

Floor graphics seen prior to entering ticket barriers

Floor graphic seen when approaching ticket machines

Escalator Supertracks displayed as you travel to and from the Platforms

eftpos Station Domination, 2011- Martin Place

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eftpos Station Domination, 2011- Martin Place

1. Martin Place Station Domination July 2011

2. Lightbox display at bottom of Macquarie St Entry/Exit Staircase

3. Floor graphic at top of escalators

7. Floor graphics seen prior to entering ticket barriers

10.

11.

12.

13.

14.

15. Floor graphic seen when approaching ticket machines

16.

17.

18.

19.

20.

21.

22. Wall graphic copy

23. Wall graphic- coffee image

24. Wall graphic- beer image

25. Wall graphic- cactus image

26. Escalator Supertracks displayed as you travel to and from the Platforms