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Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle

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Speaker notes at: http://bbh-labs.com/skynet-vs-mad-max-battle-for-the-future

Intro: Forget the hype surrounding the social web for a moment, what about something a little further out? This talk paints a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between:

1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted. Brands display artificial intelligence - becoming, in effect, self-aware - able to determine without human intervention how best to serve their customers. This leads to a glorious future of zero spam and delightful indolence amongst humanity as AI machines do all the work.. for now.

OR

2. Brands and their users seek to fight for discovery and serendipity. Attempting at every juncture to circumvent the algorithmic tramlines laid down for their own good. Co-creating an open web with benevolent, politically neutral technology partners and real-world spaces where tech simply does not penetrate, this is the Wild West, 2050.

Veröffentlicht in: Business, Technologie, Design

Skynet vs Mad Max: Battle For The Future #sxsw 2012 #sxbattle

  1. 1. Skynet vs Mad Max: Battle for the Future #sxbattleSXSW 2012 @bbhlabs | @melex @jeremyet Image by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw
  2. 2. Skynet vs Mad Max: Battle for the Future #sxbattleImage by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw
  3. 3. CHAOS CONTROL
  4. 4. ANARCHY FASCISM
  5. 5. ATHEISM RELIGION
  6. 6. WEB NATIVE
  7. 7. HTML5 FLASH
  8. 8. OPEN CLOSED
  9. 9. VOTE! http://xd67.com/sxsw
  10. 10. IDENTITYHUMANITYREALITY
  11. 11. IDENTITYHUMANITYREALITY
  12. 12. Image by inju : flic.kr/p/4TAcz7
  13. 13. Image by sprengben : flic.kr/p/aXP9kt
  14. 14. Image by peterme : flic.kr/p/FbFV
  15. 15. Image by :
  16. 16. Mission Dolores, San Francisco, CA. Source: Thomas Hawk, http://flic.kr/p/4BPZDb
  17. 17. Source: DanieVDM http://flic.kr/p/y8Zfu
  18. 18. “There is not one you” Christopher Poole
  19. 19. Source: Keeichi Matsuda http://keiichimatsuda.com/augmentedcity.php
  20. 20. Weavrs.com, by Philter Phactory
  21. 21. IDENTITYHUMANITYREALITY
  22. 22. Image by nikozz : flic.kr/p/6T4M4F
  23. 23. © YouTube
  24. 24. Source: brainsley.com - http://bit.ly/wFzb0G
  25. 25. GIL-Unversal library interface (Georgia State University)
  26. 26. An open API for all that’s best about humanity
  27. 27. Groupon meets Pinterest, but without a head office
  28. 28. Don’t forget to...VOTE! http://xd67.com/sxsw
  29. 29. IDENTITYHUMANITYREALITY
  30. 30. Image by ssoosay : flic.kr/p/ap9bZJ
  31. 31. Microsoft Windows Live commercial: http://www.youtube.com/watch?v=mjtqoQE_ezA
  32. 32. Image by twenty_questions : flic.kr/p/4SV3XZ
  33. 33. Image by thomasleuthard: flic.kr/p/8XQ6Cw
  34. 34. Source: Herkie http-/flic.kr/p/8ekoFr
  35. 35. Source: bart_ http://flic.kr/p/jWdCb
  36. 36. So where does allthis leave brands?
  37. 37. * Be useful. Be entertaining. Or be adblocked* Be a serendipity engine* Be a filter, an expert* “Comments are free, facts are sacred”
  38. 38. Guardian ‘3 Little Pigs’ commercial:http://www.youtube.com/watch?v=vDGrfhJH1P4
  39. 39. * Be useful. Be entertaining. Or be adblocked* Be a serendipity engine* Be a filter, an expert.* “Comments are free, facts are sacred”* So is choice.
  40. 40. And where does all thisleave us?
  41. 41. * ‘Change’ is a crapshoot: messy, irregular* Dystopias sound dramatic, reality is MOR* Fluid intelligence will beat knowledge* Mankind. We like to meddle.
  42. 42. http://xkcd.com/386/
  43. 43. THANK YOU @melex @jeremyet @bbhlabs SXSW 2012 | #sxbattleImage by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw

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