A surefire way to provide high quality breastfeeding support by mastering clarity, consistency, and concise communications.

1. The 3 C’s Of Breastfeeding
Conversations and Consultations
A Surefire Way To Provide High Quality
Breastfeeding Support By Mastering
Clarity, Consistency, and Concise
Communications
Melanie Kissell CCE, LC

2. Welcome To The Training!
As a Certified Perinatal
Educator, I’ve worked with
hundreds upon hundreds of
expectant couples and
breastfeeding moms over the
past three decades. What you
might find surprising is my
“other” field of expertise --
“Small Business Marketing”.
This training will have both of
my niches joining hands to
form a cohesive and creative
partnership. Enjoy!
Melanie Kissell CCE, LC

3. It All Begins (and ends) With A
Business Marketing CONCEPT
Provide SOLUTIONS To Breastfeeding Problems
Melanie Kissell CCE, LC

4. Your Ultimate Breastfeeding Support
**GOALS**
Patient Service
Patient
Satisfaction
Patient Loyalty
Melanie Kissell CCE, LC

5. What Do
Breastfeeding
Moms REALLY
Want From
You?
Melanie Kissell CCE, LC

6. First, Here’s What Breastfeeding
Moms DON’T Want
Statistics, Percentages,
Analytics, Numbers,
Case studies, Origins,
Charts, Graphs, Trends,
Derivatives, Long
Lectures (Yikes!! New
moms have more
important things to
focus on.)
Melanie Kissell CCE, LC

7. When It Comes To Lending
Breastfeeding Support …
Melanie Kissell CCE, LC

8. Put Yourself In The
Seat Of A New
Breastfeeding
Mom …
And Imagine Being
Faced With Loads
Of Parenting
Advice And All The
Adjustments Of
The Postpartum
Period.
Melanie Kissell CCE, LC

9. Layering On PILES and
PILES Of Breastfeeding
Information Is Apt To
Leave A New Mom
Feeling CONFUSED,
OVERWHELMED,
STRESSED, and
UNSURE Of Herself.
Melanie Kissell CCE, LC

10. Don’t Make Moms
Feel Like They’re
About To Climb The
Stairs To The Top Of
The Empire State
Building!
Make The Steps To
Breastfeeding Success
Clear, Concise, And
Stress-Free.
Melanie Kissell CCE, LC

11. The Best And Most Effective Breastfeeding
Support Sessions Will Be Perceived As …
Casual and Intimate Conversations
Melanie Kissell CCE, LC

12. Ever Feel Exhausted, Worn Out, And Burned Out?
New Moms Can Feel That Way, Too.
Melanie Kissell CCE, LC

13. Stay Reminded Of:
Melanie Kissell CCE, LC

14. The K.I.S.S. Principle
Keep. It. Short. & Sweet.
Melanie Kissell CCE, LC

15. Providing Clear, Concise, & Consistent Breastfeeding
Support That Educates, Empowers Mom, Builds Her
Trust In You, And Boosts Her Confidence …
Will Make You A Breastfeeding SUPER HERO!
Melanie Kissell CCE, LC

16. Time For A Dose
Of Melanie’s
Magic Marketing
Medicine!
(Corny, I know. But I Couldn’t
Resist) 
Melanie Kissell CCE, LC

17. Get Your Injection Here >>>>>>
Melanie Kissell CCE, LC

18. Don’t Worry – It’s Painless. And It Will Help You
Remember This Important Marketing Concept:
Don’t talk “features” …
Talk “benefits”.
Melanie Kissell CCE, LC

19. Does A New Mom Need To Know Every
Component Of Colostrum?
No, she doesn’t.
The “components” are a “feature”.
Instead, share the “benefits”.
Melanie Kissell CCE, LC

20. Simple Equations To Demonstrate The Difference:
FEATURES = FACTS
BENEFITS = SOLUTIONS
Breastfeeding moms want “solutions”.
Melanie Kissell CCE, LC

21. Getting The Idea?
Melanie Kissell CCE, LC

22. Put This Marketing Concept Into
Practice. What “Solution” Can You
Provide For This Problem?
“My baby is latching on
to my left breast very
easily. But she’s
fussing and fighting me
to latch on to my right
breast. What can I
do?”
Melanie Kissell CCE, LC

23. And How About This Problem? What Is
Your “Solution”?
I asked my nurse
for a pacifier and
it’s really helping
to soothe my baby
in between
feedings. But my
mom doesn’t like
pacifiers and she
told me not to use
one. What should I
do?
Melanie Kissell CCE, LC

24. Keep Your Ultimate Breastfeeding Support Goals In Mind,
Your Newly Discovered Marketing Concept, And …
The 3 C’s!
Melanie Kissell CCE, LC

25. Melanie Kissell, CCE, LC
melaniekissell@yahoo.com
Melanie Kissell CCE, LC