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Let's get social
- 1. LET’S GET SOCIAL presented by: THEMARKETINGDEPARTMENT powered by: melaniegaylesmarketing
- 2. THE INTERNET ESCAPE: WHERE EVERYONE CAN BE WHO THEY WANT TO BE melaniegaylesmarketing
- 3. SOCIAL MEDIA: A LOVE AFFAIR static web: Search, webpages, one way communication chat rooms : Select services, select servers, private chat, gaming web 2.0: watching to participating Started with mirc, file sharing sites moved to review sites, listing sites/classifieds, selling sites like e-bay social media: Blackplanet > myspace facebook > twitter Youtube > tumblr melaniegaylesmarketing
- 4. AN EVOLUTION: FROM SOCIAL TO DIGITAL The act of learning to connect multiple sites into rich campaigning platforms Evolving as a marketers, users and consumers learn to utilize a shared space. Predicting where your targeted consumers will reach critical mass. Learning behaviors and how to talk with consumers melaniegaylesmarketing
- 7. The hunt for customers
- 8. Using social media to create ROImelaniegaylesmarketing
- 11. CHEMISTRY: DISCOVERING THE RIGHT FIT FOR YOUR CLIENTS Being in the right place at the right time makes the difference between a social media success or failure Rich content creates followship Not everything is measured in numbers melaniegaylesmarketing
- 12. THE WRONG EQUATION: LACK OF RICH CONTENT +ANY FOLLOWER + ALGORHYTHMS HATER!!!! melaniegaylesmarketing
- 13. MIXOLOGY: THE SOCIAL COCKTAIL RICH CONVERSATIONAL CONTENT + TARGETED NETWORK + VARIED NETWORK MIX + VISUAL MEDIA + ALGORHYTHMS melaniegaylesmarketing
- 15. Anti-spamming
- 17. Opt-in/Opt-out
- 20. SOCIAL MEDIA FOR SALE: CREATING ROI melaniegaylesmarketing
- 21. WHAT’S NEXT REVIEW SITES TOOLS SEO PRODUCTDEV. SOCIAL MEDIA CRM BLOGS melaniegaylesmarketing
Hinweis der Redaktion
- Creating chatter. Finding the mix
- Understanding that numbers aren’t everythingAt one time the internet was measured in hitsWith more information available now, we are able to better measure how each channel is working for clients
- Finding the right mix of networks based on clients needs
- Understanding privacy rightsHow spamming can hurt yours or third party businessesBlogging- stating that it is an advertisementOpt-in and opt-out means businessGoverned by international laws (Montreal)
- Understanding overall marketing needsCreating the right mix for clientCommunicate how the plan can helpSelling an intangible unpredicatble service
- NEXT TRAINING CLASSES: Blogging, CRM, Tools, SEO, Review Sites