Masoom Sparsh is a baby care company that produces products like baby oil, soap, cream, lotion, powder and diapers. Its mission is to provide comfort, hygiene and care to babies and ease for mothers. The company's vision is to be a leader in the baby care segment globally through quality products, innovation and competitive pricing. Its marketing plan covers product details, market and competitor analysis, distribution channels, forecasts, and implementation and contingency strategies. The company employs a decentralized management approach and will use various retail outlets and e-commerce to sell its products at competitive prices.
2. Company and its Products
"The fundamental objective of Masoom Sparsh is to provide scientifically
sound, high quality products and services to help heal, cure and improve the
baby lives."
Masoom Sparsh’s products are basically in one main category: Baby Care
products. The following are examples of the Masoom Sparsh product
inventory: Feminine hygiene, First aid, Nutritionals, Vision care, Allergy cold
and flu treatment. Products offer by Masoom Sparsh are: Baby Hair Oil,
Baby Soap, Baby Cream, Baby Body Lotion, Baby Massage Oil, Baby Powder,
Baby Nappy Pads.
3. Mission
Baby Care’s mission is to provide the calm care touch to little
angels. The company understands the value of maternity and it
zeal to offer products that provide comfort, hygiene and care.
Baby Care strives to bring smile to the tiny tots and their caring
mothers. Baby Care stands for Comfort to child, Affection of
mother, and Ease in usage.
4. Vision
Our vision is to be a leader and excellent brand in baby care
segment and to achieve a remarkable share in global markets
from our quality of products, innovative vision and competitive
price policies. To provide opportunities and encourage partners
via our corporate strength, experience and leadership.
5. Marketing Plan For Masoom Sparsh
It covers following points:
•Executive Summary
•The Product
•Market Analysis
•Competitor Analysis
•Distribution Channel
•Forecast And Budget
•Implementation
•Contingent Plan
6. Marketing Mix
•Product
Masoom Sparsh’s products are in one main category: Baby Care
products. The following are examples of product inventory:
Feminine hygiene, First aid, Nutritionals, Vision care, Allergy cold
and flu treatment.
Products offer by company are: Baby Hair Oil, Baby Soap, Baby
Cream, Baby Body Lotion, Baby Powder & Baby Nappy Pads.
•Price
Prices are lower than other competitors because we have to
achieve our targets well and also achieve sustainability in the
present competitive market.
7. • Place
Products will be found at the following retail outlets very soon: Big Bazaar, National
Handloom, Vishal Mart, Reliance Mart, Sponsors, and Easy Day etc
Masoom Sparsh products will be made available to its customers on time and on the
right place. .
• Promotion
• Initially Promotional activities be initiated by offerings samples in sashes and
through mouth publicity.
• Also involved in many causes and advertising campaigns that encourage Baby
Changes Things because We Care We Act.
8. • Process
Masoom Sparsh employs what they call a “decentralized management approach”.
Seeks to focus insights into innovative new products and whole new businesses.
Management team is group responsible for operations and allocation of resources.
This Committee oversees and coordinates activities of baby product segments.
We can also approach our customers through E-commerce facility.
• Physical Evidence
Headquarters will be located in Jaipur (Raj.)
Customer can ensure quality as well as safety features.
Packaging of product are environmental friendly as well as presentable.
• People
Employees, shareholders, partners, the press, analysts and the general public are
the stakeholders in the company. Hence, we assure them the quality as well as the
hygienic product.
9. Product Mix
•Length
Length of products of Masoom Sparsh is 7 as it offers seven different products to
its customers. Products are: Baby Hair Oil, Baby Soap, Baby Cream, Baby Body
Lotion, Baby Powder & Baby Nappy Pads.
•Width
Our product Masoom Sparsh has a small and upstart businesses so it does not
have a wide product mix. Also it has more start with some basic products and
making efforts to build market share.
10. Depth
Brand Line extension of products will be done by launching these products in various
fragrance & colors. Company has three sizes of baby care products, thus particular
brand has a depth of three.
Consistency
Masoom Sparsh will be selling the products in retail stores. However, all the products
are of the same nature. Thus the production consistency of these products will not
vary much as well.
