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Nestle Analysis
- 1. Yaprak Angay Selim Erim Mehmet AvĹar
- 2. CONTENT ⢠⢠⢠⢠⢠⢠⢠⢠⢠⢠⢠General Information Vision & Mission Environmental Analysis SWOT Analysis Organization Porterâs 5 Forces Business Level Strategy BCG Matrix Competitive Advantages/Core Competency Social Responsibilities Ethics
- 3. General Information ⢠NestlĂŠ is a Swiss company, founded in 1866 by Henri Nestle. ⢠Worldâs biggest Food and Beverage Company. ⢠Approximately 254,000 people working. ⢠Operating in more than 70 countries.
- 4. Vision-Mission VISION ⢠âNestlĂŠ's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality.â MISSION ⢠â We strive to bring consumers foods that are safe, of high quality and provide optimal nutrient to meet physiological needs. Nestle helps provide selections for all individual taste and lifestyle preferences.â
- 5. Environmental Analysis Economic trends ⢠Most countries all over the world are affected by the global economic crisis ⢠Economic fluctuations in the world ⢠Economic development of countries ⢠Exchange rate
- 6. Environmental Analysis Technological trends ⢠Most of latest technology (in researching, producingâŚ) ⢠Developing production systems ⢠Technological developments in supply chain management&logistics Global trends ⢠Improving import&export in the world ⢠Accessibility to products easily
- 7. Environmental Analysis Political/Legal trends ⢠More countries join WTO: allow more free trade across the nations. ⢠Government controls and certificates in food and beverage industries Sociocultural trends ⢠The world people care more about their health, especially with foods and beverages. ⢠Concern about recycling
- 8. SWOT ANALYSIS STRENGHTS â˘Very long history (over 140 years) â˘Operated factories in 77 countries (all six continents) â˘Distribution channels and geographic presence WEAKNESSES â˘Inability to provide consistent quality in food products â˘Weak implementation of CSR â˘Limited presence in organic food â˘Established many acquisitions â˘Slow growth rate of chocolate&dairy products â˘Brand reputation valued at $7 billion â˘Not as successful as they thought they would be in some market (i.e. France)
- 9. SWOT ANALYSIS OPPORTUNITIES ⢠Acquiring startups specializing in producing wellbeing products â˘Continuous growth in US coffee market ⢠More request to establish joint ventures THREATS ⢠Many competitors ⢠Trend towards healthy eating ⢠Growth of private labels ⢠Rising raw material prices in some periods
- 10. Organization ⢠Nestle is organized in a matrix system, by products and geography. ⢠Products â in terms of the business units -They define the strategy of each of the products -EG: Ice cream, coffee, nutrition (infants), etc. ⢠Geographies â The businesses have their central head unit - Zone Europe, Zone Americas, Zone Asia/Oceania/Africa
- 12. Organization ⢠The matrix structure serves NestlÊ well ⢠For a global organization, the ability to organize around geographical markets and also around products is an advantage ⢠It has a manager in charge of a product line, but each product line is also coordinated with a manager in charge of a specific geographical area
- 13. Porterâs Five Forces THREAT OF NEW ENTRANTS ⢠Food Industry large & competitive ⢠Companies enter this market every year in attempt to gain a portion of profitable market ⢠NestlĂŠ has been around for over a century ⢠Its long history, product quality, consumer satisfaction allowed NestlĂŠ to obtain a considerable share of the market ⢠New entrants should capture a portion of NestlĂŠ's Market to survive
- 14. Porterâs Five Forces THREAT OF SUBSTITUTE GOODS ⢠NestlĂŠ is surrounded by the threat of substitute goods ⢠Wide range of similar products that compete directly with NestlĂŠ ⢠Competition is fierce ⢠NestlĂŠâs responsibility to improve its products ⢠NestlĂŠ focused on health and wellness in order for its products to stay competitive.
- 15. Porterâs Five Forces BARGAINING POWER OF SUPPLIERS ⢠Creates and maintains positive relationship with its suppliers ⢠NestlĂŠ holds large purchasing power ⢠NestlĂŠ holds more bargaining power than its suppliers ⢠The company prefers Long-term relationship with its suppliers which ensures quality of products ⢠Offers advice to suppliers on how to perform more effectively and minimize cost
- 16. Porterâs Five Forces BARGAINING POWER OF CUSTOMERS ⢠Customers have large amount of power in regards to NestlĂŠâs products consumption ⢠NestlĂŠâs understands the power of customers and has taken specific steps to meet their needs ⢠Society is more health conscious---NestlĂŠ is incorporating health and wellness in its products.
- 17. Porterâs Five Forces COMPETITIVE RIVALRY WITHIN THE INDUSTRY ⢠NestlĂŠ is a powerhouse in the Food Industry ⢠They are in constant and continuous battle to outperform one another ⢠These companies spend hundreds of millions to appear more desirable. ⢠Companies continue to strive in order to stay competitive but consumer will continue to enjoy ever- improving products.
- 18. Business Level Strategy NestlĂŠ business-level strategy is integrated cost leadership/differentiaton. ⢠Wide range of products (over 20 categories: coffee, milk, mineral water, pet foods, cerealsâŚ) ⢠Low cost operators
- 20. BCG Matrix ⢠STARS Nestle beverages ⢠CASH COWS Baby food products ⢠DOGS Pharmaceutical products ⢠QUESTION MARKS Breakfast cereals
- 21. Competitive Advantage ⢠⢠⢠⢠Innovation R&D capabilities Sufficient experience Workforce
- 22. Core Competency ⢠Different types of tastes are combined to create new products.
- 24. Ethics
- 25. Ethics
- 26. Ethics
- 27. Ethics
- 28. THANK YOU FOR ATTENDING!