The document discusses implementing new technologies for reference services at New York University. It describes the process of researching, prototyping, training staff, marketing and assessing a new SMS/texting reference service. Key steps included planning the service, prototyping the technology, training librarians, assessing its use and successes like increased outreach. Questions from the audience are invited at the end.

1. Implementing New Technologies
for Reference Services
Alexa Pearce & Margaret Smith
New York University
November 6, 2010

2. Who we are
@limonada

3. Who we serve
@baslow

5. SMS at NYU

6. SMS/texting for reference
@gcbb

7. The Process
Research
PrototypingTraining
Marketing
Assessment
Planning

8. Research
@kevinsteele

9. Planning
@kmasback

10. Prototyping
@B_Zedan

11. Training
@walkadog

12. Marketing

13. Assessing
@jurvetson

14. The Process
Research
PrototypingTraining
Marketing
Assessment
Planning

15. Successes
@terren in Virginia

16. Failures
@tonyjcase

17. The future?
@VancityAllie

18. Any questions?
@mandiberg

19. Photos (in order of appearance)
Who we are: http://www.flickr.com/photos/limonada/6270210/
Who we serve: http://www.flickr.com/photos/baslow/237175334/
SMS/texting: http://www.flickr.com/photos/gcbb/3205567279/
Research: http://www.flickr.com/photos/kevinsteele/1506331663/
Planning: http://www.flickr.com/photos/kmasback/1469679255/
Prototyping: http://www.flickr.com/photos/bzedan/1078948137/
Training: http://www.flickr.com/photos/walkadog/3574742620/
Assessing: http://www.flickr.com/photos/jurvetson/52583513/
Successes: http://www.flickr.com/photos/8136496@N05/2327243497/
Failures: http://www.flickr.com/photos/tonyjcase/5024977082
The Future: http://www.flickr.com/photos/30691679@N07/2910519025/
Questions: http://www.flickr.com/photos/theredproject/3302110152/