1. L e a t h e r
Sa t c h e l
Ha n d b a g
By Megan Robinson

2. Previous advert
I can find one leather satchel handbag advert -
http://youtu.be/E0qDrRJT4zE this advert is about chrome but a
mother started talking about satchel and decided to make it because
no-one used to make them anymore. This shown that they were a
niche market and now they are more popular. Also I have been looking
a handbag advert and it is quite helpful for me for what I wanted to do
for this advert. I have found a handbag that is advertised and I really
liked it the way how they did it. http://youtu.be/Nx8FeA7EkUg There
are some satchel handbag on it but I want to advertise just satchel
bags. I might take some of their ideas like the girls are wearing it and
walking around with it and show to the audience close-up of their bags
and their name is called mini and they made it them
name in bags so I might do that for the title of the
product.

3. Music
The music I have been thinking to put on my advert is a song
called Next to Me by Emeli Sande because it is very upbeat and
she is a unique artist. The song is very popular and especially for
the female population. When hearing this song they would feel
attracted to the satchel. The music is cool and current which will
attract the younger generation because it will make them think
that the satchel is also cool and current. The lyrics of the song
also say ‘next to me’ which is where the satchel will be carried.
http://youtu.be/-nwdjQmc_N8

4. Target Audience
I think the target audience for this product, leather satchel bag
are young teenagers to young adult and it’s for women/girls. The
reason I think it’s for them because it’s cute, pretty, in fashion for
girls. The bag will go with anything they wear. Satchel bag is
getting really popular and not many people have advertised it.
So some people might not know where could they get it from. So
I think it is a good idea to advertise them and tell them where
they could buy it and this may make it even more popular.

5. Locations
The location will be in Manchester, near the Printworks and the
Arndale Centre. There are some seats which are positioned on
the walls near there which is where I would like to set this
advert. I have been thinking to use that location because the
ladies can walk in a large local area to show off their handbags.
Corporation Street.

6. Brief of Satchel Handbag
advert
First they started out close-up of the satchel handbag while walking
then zoom out until it’s long-shot and a girl walking down the street
with that bag and she’s wearing very fashion clothes. She will walking
around the Manchester a lot and wearing different outfits in different
situations like going out with her friends, going to work, going to
shopping and going on the date etc. but in all same bag. The clothes
will be in fashion and Spring-like. Make sure she’s wearing a simple
make-up. But I might not do it all in Manchester, could be anywhere
that looks good for the background.
I will create own company and logo so at the end people will see the
product label. I think it is better do it at the end because it will make
them watch it until the end to know where it is from and how they can
buy it.