360Alumni's HighEdWeb Michigan conference presentation. Learn how online communities can dramatically improve alumni engagement and fundraising while offering a significant cost savings over traditional communications methods.

1. If You Build It, Will They Come?
The Case for Online Communities
May 22, 2014
TM
#alumnicommunity

2. https://www.youtube.com/watch?v=N4Pho3l
Rnyk
TM
#alumnicommunity
Engagement Highlight:
Show Us The Love!
Santa Barbara City College

3. Welcome
#alumnicommunity

4. Change Is Coming
Changes prompted by the nexus (mobile, cloud, social & data)
are setting the stage for transforming the education
environment from a 20th-century mindset to a 21st-century
paradigm.
Predicts 2014: Technology Drives Education Toward Transformation
#alumnicommunity

5. Getting Started
#alumnicommunity
@360Alumni
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6. About Me
#alumnicommunity
Megan Reile
Client Services
360Alumni

7. The Engagement Gap
#alumnicommunity

8. The Engagement Gap
A chalkboard explanation
Alumni
Needs
Engagement Gap
Institutional
Goals
#alumnicommunity

9. Audience Preferences Changed
% of alumni that never visit
their website
360Alumni Primary Research Survey, June 2013
vs
% of alumni that would visit
their website
if it were more
like a social network
#alumnicommunity

10. Thought Leadership
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11. What Alumni Want
#alumnicommunity

12. Graditude
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13. Graditude
Glad You Chose Us;
Washington College
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https://www.youtube.com/watch?v=j-
y8beRv1OI

14. #alumnicommunity

15. Alumni-Driven Engagement
#alumnicommunity

16. Online Communities:
- Jenny Preece
Dean of IT
University of Maryland
4 Parts:
People, a shared purpose, policies
& computer systems
#alumnicommunity

17. Alumni Communities Make Sense
#alumnicommunity

18. New Business Models
“With the traditional funding streams withering away at
such great speed, academic institutions have to think about
not only how to cut cost, but, preferably, how to create new
revenue … they have to think about their business model.”
Gartner - Business Model Innovation
Examples In Education, Jan 2013
#alumnicommunity

19. Sources:
MailingJet
Gloccal
InspiredM.com
Average Cost Per Alumnus
Telemarketing
Direct Mail
Traditional Website
Online Community
$ .64
$.53
$.19
$.14
#alumnicommunity

20. Average Time to Get Up and Running
Telemarketing
Direct Mail
Traditional Website
Online Community
12 weeks
4 weeks
2 weeks
12 weeks
#alumnicommunity

21. Millennials & Giving
#alumnicommunity

22. Constituent Pyramid
Top Donors;
Very Engaged
Sweet Spot
Avg gift of $1,206
Increase
frequency
to 2x / yr:
Additional
$150,000
Increase
percentage to
15%:
Additional
$75K
Average gift of $50.
30,000 Alumni, 10% giving
-or-
#alumnicommunity

23. Connectivity Multipliers
#alumnicommunity

24. What About Social Networks?
Social Media Explained
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25. Online Communities
#alumnicommunity

26. Social Network Drawbacks
● Different objectives
● Too much noise
● Data is not yours
● Not a hub
● Won’t build your brand
● No integrated
fundraising
#alumnicommunity

27. No More “Various Vague Things”
#alumnicommunity

28. Benefits of Online Communities
#alumnicommunity

29. Online Communities Bridge the
Engagement Gap
#alumnicommunity

30. Examples
#alumnicommunity

31. TM
Thank you for attending!
Q&A
Megan Reile
Client Services
mreile@360alumni.com
716-239-1554
#alumnicommunity