BBA final project

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JAIN COLLEGE OF BUSINESS ADMINISTRATION
Certificate
This is to certify that Mr. ADITYA.D.CHAVAN of BBA Department has successfully
completed his In-plant Training entitled “Distribution channels study” at FRESH FUSION
JUCIES Pvt.LtdGroup, Belgaum Under my guidance in partial fulfillment of BBA of the Rani
Channamma University Belgaum.
To the best of my knowledge and belief this In-plant Training Report dissertation is the
original work which has not submitted to college and university previously.
Internal Guide H.O.D Principal
RANI CHANNAMMA UNIVERSITY BELGAUM

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Project Report on
Distribution Channel.
AT
FRESH FUSION JUICES Pvt.Ltd
BELGAUM
Submitted to
RANI CHANNAMMA UNIVERSITY BELGAUM
In partial fulfillment of the requirement for the award of
Degree of Bachelor of Buisness Administration (BBA)
Submitted By
Ex. No. :- B1414803
Internal Guide External Guide
ACKNOWLEDGEMENT
I wish to express my deep sense of gratitude to each one, who has extended help, cooperation,
guidance and assistance in actual preparation if this project.

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I am immensely indebted to Mr. Sharanraj.M.C. Managing director of Fresh fusion Juices Pvt.
Ltd for providing information and in depth knowledge about organization, its structure &
functioning.
I am thankful to all the esteemed employees of the organization for their timely help and
valuable support in completing the project successfully.
I alsooffer my respectful thanksto Prof. Sunil Desai, whose critical appreciation & immense
support has helped to complete the papers of organization study & functional analysis of the
company satisfactorily.
Last but not the least I thank our Mr. College managementband my parents for providing the
essential support and advice.
CONTENTS
1. Project design

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A] Introduction
B] Objectives of study
C] Methodology.
2. Company profile
3. Company History
4.Products
5. Customers
6. Organization Chart.
7. Explanation of Organization Chart.
8. Distribution Channel..
A .Definition.
B. Meaning.
11. Objectives of Distribution Channel.
12. Types of Distribution Channel.
A.Indirect Distribution Channel.
B. Direct Distribution Channel.
13. Analysis
14. Findings and Suggestions.
INTRODUCTION

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The Freshfusion Juices Private.Ltd established on 02/02/2015 is only producer of natural juices
including fruits and vegetables blend.It’s a micro scale firm located in Majgoan, Udyambag
Belgaum.
Freshfusion Juices Pvt. Ltd is incorporated to address the market need for an all-natural nutrient
beverage which is completely free of artificial additives. With extensive research by our team of
eminent scientists, they endeavor to formulate the right combination of freshly extracted juice
blends that are a refreshingly healthy and appetizing solution to nourish, detoxify and help you
glow with good health. Using our new cutting- edge food processing technology, they make
unique juice blends.
OBJECTIVES
 To know the duties of each employees.
 To know the strategy of company’s distribution Channels

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 To study different means of distribution channels
METHODOLOGY
Data collection:
Data Collection is a process of obtaining valuable and responsible data that helps us to draw
concrete conclusion.
Data for the study is collected through primary and secondary sources data collection method.
1. PRIMARY DATA: primary data means information collected directly by respondent
2. SECONDRY DATA: secondary data refers to data collected from external sources.
Ex. Broachers, Internet.
COMPANY HISTORY
The CEO & Managing Director Mr. Sharanraj. M. C at Belgaum, Karnataka, India.

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Established in 2015.
 Fresh Fusion juice Private Limited was incorporated 2 years ago on Monday 02 Feb
2015 and it is registered at ROC- Bangalore a Fruits
 Company Limited by shares having its authorized share capital of Rs 500000/-& paid
up capital Rs 400000/-
 It is one & only company producing natural juices &VegetableExtracts with adding any
kind of preservatives. It produces natural drink like fruit juice &VegetableJuices
 Name- Fresh Fusion Juices Private Ltd.
 Nature- Micro scale
 Year of establishment - 2015
COMPANY PROFILE
Date of Establishment: 02/02/2015

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Reg. Address : R.S.No.324/3
[C.T.S.No. 1564]
Majgoan, Udyambag.
Belgaum 590008
Time : 9:00 AM – 6:00 PM
Email : infofreshfusion.jucies.com
License No: 11215304000581
Cell : 7899765497
Types of Industry : Small Scale Industry
Nature of business : Product based (naturaljuices)
No of employees : 13
Staff- 04
Skilled Labors – 09
Turn over: Rs 25Lakhs.
COMPANY POLICY

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In FRESH FUSION JUICES PVT LTD it is the policy to provide quality products to our
customers. We also committed to achieve the growth by continual improvement through
involvement of all our customers and employees.
COMPANY MOTTO
 To provide the right balance of fruit and vegetables juice blends
 To supply products on customers’ demands quickly and at competitive price.
COMPANY QUALITY OBJECTIVES
 To meet all quality and cost needs of customers
 To meet markets needs on time at reasonable cost
 Raw material inspection as per defined quality.

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PRODUCT DISCRIPTION
CARROT TANGO :
Ingredients: Carrot & Oranges juices. No water added
Nutritional Value: Rich source of Vitamin A, Vitamin C &Phosphorus.
Biotic Compound: Beta Carotene, Ascorbic acid, Beta Crytoxanthin.
Recommendation: To ensure the highest quality to keep juices cool, refrigerate
after opening. Shake well before serving. Juice can be diluted as per requirements.
V11
Ingredients:
Vegetable juice like tomato, carrot, capsicum, beetroot etc. with added water. It
can be consumed either as a soup or a juice or can be used as vegetable stock
Nutritional Value: Rich source of Vitamin A, Vitamin K, Vitamin C, Vitamin E,
Potassium, calcium & sodium
BiocideCompounds: Capsaicinoids, antioxidants currubitin & lycopene
Recommendation:
Syria Chilled normal or warm. Refrigerate after opening, shake well before
serving, juice can be diluted as per requirements.
GREEN DETOX
Ingredients: combination of yellow cucumber, bottle gourd & bitter gourd juices
with no additional of water.
Nutritional value:
Rich source of potassium, folates Vitamin C.

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Major Brioche components:
Curubitalin, beta Carolina, polyphenols.
Recommendation: to ensure the highest quality keep juices cool, refrigerate after
opening, shake well before serving, juices can be diluted as per requirement.

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Customers
Fresh fusion juices Private Limited:
Swami Bakery - Belgaum
Kalyani sweet-mart -Belgaum
Pick n Munch - Belgaum
Jeeturi Market -Belgaum
KLE –Canteen -Belgaum
Online Customers:
Amazon
India mart
Facebook.

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ORGANIZATION CHART
Freshfusion juices Private Limited
Director/ CEO
Operational
manager
Procurement
Production
staff
Quality
analysist/
Control
Marketing &
sales
Accounts

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MANAGING DIRECTOR
Responsibility & authority –
Establish, implement and maintain the quality system at fresh fusion juices Pvt.
Ltd.
Initiates & Co-ordinate management review meeting.
Neuter decisions of management review meeting.
Responsibilities:
 Operation In charge-
1. To review the production of goods
2. To ensure timely delivering of the material
 Production In charge –
1. To ensure planning co-ordination & Control of manufacturing process.
2. Ensure the cost of product & level of quality of the product.
 Quality analysts –
1. Ensure quality of the productsfrom beginning till bottling.
2. Analysis the life from the product- (decides the expiry date of the product)
3. Test the product in lab.
 Procurement
1. Buying of raw goods, maintenance, repairs& operating supplies.
2. Ensure raw material are of good quality.
 Marketing / Sales –
1. Promote products in the market.
2. Customers (product queries & customer suggestion)
3. Companies across social media platform.
Labor -packaging, bottling & Physical work.

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DISTRIBUTION CHANNEL
DEFINITION:
A distribution channel is a chain of businesses or intermediaries through which a
good or service passes until it reaches the end consumer. It can include
wholesalers, retailers, distributors and even the internet itself. Channels are
broken into direct and indirect forms, with a "direct" channel allowing the
consumer to buy the good from the manufacturer, and an "indirect" channel
allowing the consumer to buy the good from a wholesaler or retailer.
MEANING:
The path through which goods and services travel from the vendor to the
consumer or payments for those products travel from the consumer to the vendor.
A distribution channel can be as short as a direct transaction from the vendor to
the consumer, or may include several interconnected intermediaries along the way
such as wholesalers, distributers, agents and retailers. Each intermediary receives
the item at one pricing point and movies it to the next higher pricing point until it
reaches the final buyer. Coffee does not reach the consumer before first going
through a channel involving the farmer, exporter, importer, distributor and the
retailer.

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OBJECTIVES OF DITRIBUTION CHANNEL
1. Product Availability:
The first objective is to make available the product to the consumer who wants to buy it. The
availability has two aspects – the desired level of coverage in terms of appropriate retail outlets
and secondly, the positioning of the product within the store. Product availability is important for
consumer convenience goods, where customer does not wait to buy a particular brand. However,
for unique and important products immediate availability is less critical.
2. Meeting Customers’ Service Requirements:
To meet the service requirements and create differentiation over competitors, channels become
critical. Some of the service requirements may include – order cycle time (how long it takes to
receive, process and deliver an order), dependability (consistency and reliability of delivery),
communication between buyer and seller (to sort out problems spontaneously), convenience ((to
accommodate the special needs of different customers), and post-sale (installation, user training,
help lines, repair, and spare parts availability).
3. Promotional Support:
It includes strong support from the channel member for the firm’s product, including the use of
local media, in-store displays, and cooperation in special promotion events. This kind of support
is especially important in case of highly competitive market phenomenon, complex and
expensive consumer durables or industrial goods, or a differentiator defender is trying to attain a
competitive advantage.

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4. Market Information:
Since intermediaries are in the marketplace and near to consumers they are the best and first
hand source of getting feedback with regard to sales trends, inventory levels, competitors’ moves
and customers’ reactions.
5. Cost-Effectiveness:
Costs to be incurred to attain the firm’s channel objectives should not be too much in relation to
gains. There is often a tradeoff between channel costs, associated with physical distribution
activities such as transportation and inventory storage, and achieving high levels of performance
on many other objectives.
6. Flexibility:
A flexible channel is one where it is relatively easy to switch channel structures or add new types
of middlemen without generating costly economic or legal conflicts with existing channel
members.

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TYPES OF DISTRIBUTION CHANNEL:
1. Indirect distribution channel:
In indirect channels of distribution there are one or more middlemen between the manufacturer
and consumers. There is no direct contact between the producers and the customers. Indirect
channels of distribution may be classified as follows:
1. Manufacturer -> Retailer -> Consumer:
In this channel, the manufacturer sells goods to consumer through retailers. This channel of
distribution thus has one middleman i.e. the retailer.
Consumer durables such as TVs, refrigerators, scooters, washing machines, cars and industrial
machinery and equipment are generally sold through this channel.
When large scale retailers are available such as departmental stores and super bazar, the
manufacturer finds it convenient to use this channel of distribution.
2. Manufacturer -> Wholesaler -> Retailer -> Consumer:
This channel consists of two types of middlemen, called, wholesaler and retailer. Consumer
products of daily use such as soaps, cosmetics, detergents, etc. are generally sold through this
channel.
For example, Hindustan Lever Ltd., sells its products through wholesalers and retailers. Small
scale producers also find this channel convenient for the distribution of products enjoying widely
scattered demand.

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3. Manufacturer Agent -> wholesaler -> Retailer -> consumer:
This is the longest channel of distribution. The manufacturer sells his entire output to a sole
selling agent who in turn appoints wholesalers. Wholesalers sell to retailers who in turn sell to
ultimate consumers. This channel is popular in the distribution of cloth, food grains, sugar, edible
oil, paper, etc.
Indirect channels relieve the manufacturer from the problems of distribution and he can
concentrate fully on production. The expert services of middlemen become available.
But indirect distribution creates distance between the producer and the consumers. The producer
loses control over distribution. Distribution of goods may be slow due to intermediaries between
producer and consumers.
MANUFACTURE TO RETAILER TO CUSTOMER:
In a four-level structure retailers order goods from wholesalers rather thanmanufacturers.
Finally, a manufacturer's agent can serve as an intermediary between the manufacturer and its
wholesalers, making a five-level channel structure consisting of the manufacturer, agent,
wholesale, retail, and consumerlevels.

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2. DIRECT DISTRIBUTION CHANNEL:
Definition:
A direct channel of distribution describes a situation in which the producer sells a product
directly to a consumer without the help of intermediaries. A direct chain of distribution may
involve face-to-face sales, computer sales or mail order but does not involve any form of
distributor other than the original producer. Chains of distribution that involve nonaffiliated
retailers or wholesalers cannot be described as direct channels of distribution and are instead
classified as indirect chains of distribution.
Examples:
Although major retailers and indirect channels of distribution are ubiquitous in the United States,
there are many examples of direct distribution in our economy. Farmers who sell produce on site
or at farmers markets use a direct channel of distribution. A company that produces its own
products and sells them directly to the consumer in its own retail stores is using a direct chain of
distribution. Producers frequently connect directly to consumers through company websites or
assisted marketing systems such as eBay or Etsy.
Advantages:
Using a direct channel of distribution to connect consumers with your product, especially a Web-
based channel, can have several benefits. Most importantly, web-based selling has low overhead
and gives your product a potentially global reach. Because no intermediaries share the profits,
most direct distribution channels tend to have higher rates of profit than indirect distribution
channels. Direct distribution via the Internet is convenient for customers and available 24 hours a
day. Lastly, many customers appreciate the opportunity to give profits directly to producers and
artists.

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TELEMARKETING:
Telemarketing (sometimes known as inside sales,[1] or telesales in the UK and Ireland) is a
method of direct marketing in which a salesperson solicits prospective customers to
buy products or services, either over the phone or through a subsequent face to face or Web
conferencing appointment scheduled during the call. Telemarketing can also include recorded
sales pitches programmed to be played over the phone via automatic dialing.
PROCEDURE:
Telemarketing may be done from a company office, from a call center, or from home. It may
involve a live operator voice broadcasting which is most frequently associated with political
messages.
An effective telemarketing process often involves two or more calls. The first call (or series of
calls) determines the customer’s needs. The final call (or series of calls) motivates the customer
to make a purchase. Prospective customers are identified by various means, including past
purchase history, previous requests for information, credit limit, competition entry forms, and
application forms. Names may also be purchased from another company's consumer database or
obtained from a telephone directory or another public list. The qualification process is intended
to determine which customers are most likely to purchase the product or service.
Charitable organizations, alumni associations, and political parties often use telemarketing to
solicit donations. Marketing research companies use telemarketing techniques to survey the
prospective or past customers of a client’s business in order to assess market acceptance of or
satisfaction with a particular product, service, brand, or company. Public are conducted in a
similar manner.
Telemarketing techniques are also applied to other forms of electronic marketing using e-
mail or fax messages, in which case they are frequently considered spam by receivers.

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ONLINE MARKETING:
Online marketing refers to a set of powerful tools and methodologies used for promoting
products and services through the Internet.
Online marketing includes a wider range of marketing elements than traditional business
marketing due to the extra channels and marketing mechanisms available on the Internet.
Online marketing can deliver benefits such as:
 Growth in potential
 Reduced expenses
 Elegant communications
 Better control
 Improved customer service
 Competitive advantage
Online marketing is also known as Internet marketing, Web marketing, digital marketing and
search engine marketing (SEM).
Techopedia explains Online Marketing
The broad online marketing spectrum varies according to business requirements. Effective online
marketing programs leverage consumer data and customer relationship management (CRM)
systems.
Online marketing connects organizations with qualified potential customers and takes business
development to a much higher level than traditional marketing/advertising.
Online marketing synergistically combines the Internet's creative and technical tools, including
design, development, sales and advertising, while focusing on the following primary business
models:

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 E-commerce
 Lead-based websites
 Affiliate marketing
 Local search
Online marketing has several advantages, including:
 Low costs: Large audiences are reachable at a fraction of traditional advertising budgets,
allowing businesses to create appealing consumer ads.
 Flexibility and convenience: Consumers may research and purchase products and
services at their leisure.
 Analytics: Efficient statistical results are facilitated without extra costs.
 Multiple options: Advertising tools include pay-per-click advertising, email marketing
and local search integration (like Google Maps).
 Demographic targeting: Consumers can be demographically targeted much more
effectively in an online rather than an offline process.
The main limitation of online marketing is where goods are being sold, the lack of tangibility
means that consumers are unable to try out, or try on items they might wish to purchase.
Generous return policies are the main way to circumvent such buyer apprehension.
Online marketing has outsold traditional advertising in recent years and continues to be a high-
growth industry.

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ANALISIS OF DATA:
1. Are you selling Freshfusion juices Private Limited?
SOURCE FREQUENCY
a. YES. 05
b.NO. 0
SALES
YES. NO. 3rd Qtr

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2. .Reason for selling Freshfusion juices Products?
SOURCE.
FREQUENCY
MARGIN. 0
DEMAND. 0
DEALER RELATIONSHIP. 02
OTHER REASON. 03
REASONS.
MARGIN. DEAMAND. DEALER RELATIONS OTHER REASON.

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3. How much time does it takes for delivery of the product after ordering?
SOURCE
FREQUENCY
6 to 12 Hours. 03
1 to 2 Days. 02
2 to 5 Days. 0
More than 7 days. 0
DELIVERY
6 TO 12 HOURS 1 TO 2 DAYS 2 TO 5 DAYS ABOVE 7 DAYS

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4. How do you rate the schemes of the company?
SOURCE FREQUENCY
GOOD. 05
AVERAGE. 0
POOR. 0
SCHEMES.
GOOD AVERAGE POOR

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5. How do you rate the credit policy of the company?
SOURCE FREQUNCY
GOOD. 05
AVERAGE. 0
POOR. 0
CREDITPOLICY
GOOD AVERAGE POOR

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6. How do you rate the Margin of the company?
SOURCE FREQUENCY
GOOD. 05
AVERAGE. 0
POOR. 0
MARGIN
GOOD AVERAGE POOR

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7. How do you rate the Quality of the company’s products?
SOURCE FREQUENCY
GOOD 05
AVERAGE 0
POOR 0
QUALITY
GOOD AVERAGE POOR

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8. How do you rate the Supply norms of the company?
SOURCE FREQUENCY
GOOD 05
AVERAGE 0
POOR 0
SUPPLY
GOOD AVERAGE POOR

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9. How do rate the Representative behavior with the retailer?
SOURCE FREQUENCY
SATISFIED. 05
UNSATISFIED 0
REPRESENTATIVEBEHAVIOR
SATISFIED UNSATISFIED

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10. How do you rate the Damage policy?
SOURCE FREQUENCY
SATISFIED 05
UNSATISFIED 0
DAMAGEPOLICY
SATISFIED UNSATISFIED

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11. How do you rate Freshfusion juices products compared to other beverages?
SOURCE FREQUENCY
GOOD. 01
AVERAGE. 04
POOR. 0
COMPARISON
GOOD AVERAGE POOR

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12. Are you satisfied with the Distribution of Freshfusion juices products?
SOURCE FREQUENCY
YES. 05
NO. 0
DISTRIBUTION
YES NO

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FINDINGS:
 Delivery is on time.
 Good margin on MRP for retailers.
 Good representation of the product.
 Supply matches the customer’s demands.
 Customers are satisfied with the company’s services.

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SUGGESTION:
1. The company needs a lot of advertisement.
2. The company needs to get organized.
3. The needs to target Pharmaceutical’s and medical stores for distribution of products (as it is a
Health drink).
4. Company needs to distribute the products in specialty stores supplement stores.
5. Packaging must be changed (upgraded).

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