WHAT IS DIGITAL MARKETING

1. D I G I T A L
M A R K E T I N G
W H A T I S I T
W H Y I T
M A T T E R S
M E G H A J A I N

2. W H A T I S
D I G I T A L
M A R K E T I N G ?
Digitalmarketingismakingthe
peopleawarebypromotinga
brand,productorservicefor
purchasingandloyalitybythe
useofinternetservice.
Themarketingofproductsor
servicesusingdigitalchannelsto
reachconsumers.

4. Ac
DIGITAL
MARKETING
CHANNELS
From the website itself to a
business online branding assets
there is a spectrum of tactics that
fall under the umbrella of digital
marketing.

5. ASPECTS OF
DIGITAL
MARKETING
Can specificaly target people based
on location, age interest.
It is time saving. we dont need to
waste our time in creation of
hoarding, templates etc
It is cost effective. You only pay
when audience actualy show their
interest.
Wide reach, almost anyone present
anywhere in the world can be
targeted

6. OBJECTIVES OF
DIGITAL
MARKETING
Reaching the right audience
To engage with your audience.
To motivate your audience to take
action.
Efficient spending on your
campaign.
Return on investment

8. DIGITAL DEVICE
DIGITAL PLATFORM
DIGITAL MEDIA
DIGITAL DATA
DIGITAL
TECHNOLOGY
5 D'S OF DIGITAL
MARKETING

9. Digital devices include
smartphones, tablets, desktop,
computer T.V's and gaming
device.
Audience came to know about
brands through as they interact
with business websites and
applications by the usage of these
devices.
DIGITAL DEVICE

10. Digital platform involve social
media platform i.e. facebook,
teitter, linkedin, instagram,
youtube.
Interaction on digital devices
takes place through the usage of
different browser to reach these
platforms.
these platforms are used for the
promotion of different brands,
product etc.
DIGITAL PLATFORM

11. Digital media involves
advertising, email and
messaging, search engines and
social networks.
Different paid, owned and
earned communications
channels for reaching and
engaging audiences use these
digital media
DIGITAL MEDIA

12. Digital data involves the
collection of audience profiles
and their interactions with
businesses for targeting these
audience.
DIGITAL DATA

13. Digital technology involves the
marketing technology that
businesses use to create
interactive experiences from
websites and mobile apps and
email campaigns to increase their
sales.
DIGITAL
TECHNOLOGY

14. WHY IT MATTERS

15. WHY IT MATTERS
Small and medium scale businesses
or startups now have the assets to
perform sales and marketing
processes that were beforehand
accessible to big companies.
While thinking of the importance of
Digital Media Marketing, the most
noticeable benefit is its ability to
engage with multiple customers
without using call centre services.
Even the conversions associated with
DM rank higher than other modes of
marketing and communications.
“Up to 40% of respondents claimed
getting considerable savings by using
digital marketing methods of
promotion for their products and
services.”

16. WHY IT MATTERS
Digital Marketing influences via
web-based social media signals,
social reviews and testimonials from
genuine customers who had made
a purchase with you and got
profited.
The more solid these social signs
are, the better the trust rate it can
produce from the prospects, the
greater part of which can be
converted into potential clients.
Survival for your business will also
depend upon the ability of having
adaptability for this interconnected
matrix.

17. INBOUND
MARKETING

18. WHY IT MATTERS

25. DIGITAL WORLD
DIGITAL
INDIA
DO KNOW ABOUT
DIGITAL TO BE
DIGITAL
DIGITAL WE!