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Fox mobile search_sept_2012
1. MOBILE SEARCH
Megan Fox Web Search University Sept 2012
Director of Knowledge Management and IT mfox@jff.org
Jobs for the Future http://slidesha.re/NZfMst
2. Mobile Search
• 88% of U.S. adults own a cell phone
• 55% use their phone to go online
• 17% do most of their online
browsing on their phone, rather than
a computer
http://www.pewinternet.org April 2012
http://mobithinking.com
• 1 in 7 searches are now mobile.
• 1 in 3 mobile searches are local. After
looking up a local business on their
smartphone, 61% of users called the
business and 59%visited
• 79% of smartphone users use their
smartphones to help with shopping
• 71% of smartphone users that see TV,
press or online ad, do a mobile search
for more information
Jason Spero, Google (Feb 2011).
http://www.thinkwithgoogle.com
3. Mobile Search
Google currently holds 82% of the global search market and
98% of the mobile search markets
WSJ June 7 2012
13. Mobile Search: Apps
Source: Nielsen July 2012
Yelp: mobile usage now accounts for 40% of their activity, up
from 27% in 2010.
Groupon: 30% of all transactions are on mobile, tripled in just
one year.
14. Mobile Search: Beyond Text
• Touch/Gesture
• Audio
• Visual
• Location
• Augmented Reality
• Proactive
50. Mobile Search: Google Now
Sam Biddle of Gizmodo sums up Google Now:
It thinks for you, providing information cues
even when you haven’t ask for them.
Google Now is supposed to be
as smart as you—maybe even smarter.
This isn’t search, it’s tell.
Google Voice Search, Google Search Plus Your World, Knowledge Graph, Google Now
51. Mobile Search: Now vs Siri
Study: Apple’s Siri is wrong over 1/3 of the time!
Based off these results, Piper Jaffray’s Gene Munster gives Apple
a letter grade of a “D” and gives Google’s voice assistant a
“B+.” in 1600 questions:
• Google replies accurately 86 percent of the time
• Siri comprehends 83 percent of queries in noisy conditions; 89
percent in a quiet room
• Siri answers accurately 62 percent of the time on the street; 68
percent in a quiet room.
53. Mobile Search: Now vs Siri
Currently Siri gets:
60% of its answers from Google
20% from Yelp
14% from WolframAlpha
4% from Yahoo
2% from Wikipedia
Google provides 100% of navigation
results, 61% of information results,
48% of commerce results and 42% of local
results.
"With the iOS 6 release in the fall, we expect
Siri to improve meaningfully while reducing
its reliance on Google from 60% to 48%.“ http://tech.fortune.cnn.com
58. MOBILE SEARCH
Megan Fox Web Search University Sept 2012
Director of Knowledge Management and IT mfox@jff.org
Jobs for the Future http://slidesha.re/NZfMst
