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Nmdl final presenattion marriott
1.
Marriott International Social Media Campaign
2.
Who are they? Over 300 loca,ons worldwide
3.
The right stuff Social Media presence has already been established
4.
Room for improvement Confusion Not maximizing poten,al
5.
Increase Interac,on Incen,ves Integrate Media
6.
Beach Blog Customer Involvement Encourage Return Visits to Social media Pages
7.
8.
Metrics of Success Likes Subscribers Followers Reserva,ons
9.
Budget and Timeline Start to Finish 1 ½ years Star,ng and Expanding
