Andrei Vashkievich: 5 Steps For No-SPAM E-mails in Magento

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5 Steps For No-SPAM
E-mails in Magento
Meet Magento PL 2014
Andrei Vashkevich
amasty.com

Andrei
Vashkevich
Meet Magento PL 2014
amasty.com
andrew@amasty.com
Chief Technology Officer,
Co-Founder, Amasty
10+ years in IT
5+ years with Magento
Magento & Zend Certified

5+ years at the market
100+ extensions
50,000+ happy customers
60+ official partners
1500+ positive reviews
Meet Magento PL 2014

5 Steps For No-SPAM
E-mails in Magento
Meet Magento PL 2014

Meet Magento PL 2014
< spam score
6.6
<
Inbox Spam

Meet Magento PL 2014
The Steps Are
Server and IP Configuration
E-mail Structure
E-mail Content
Testing E-mail Messages
?

1. Server and IP Configuration
Meet Magento PL 2014

Meet Magento PL 2014
1. Server and IP Configuration
SPF DNS Record List All IPs/Hosts That Can
Send E-mail Messages
Auto Generate
Check!

Meet Magento PL 2014
1. Server and IP Configuration
SPF DNS Record
DomainKeys
DKIM-Signature Header
Public Key in DNS TXT
Private Key on Server

Meet Magento PL 2014
1. Server and IP Configuration
SPF DNS Record
DomainKeys
Reverse DNS
10.11.20.22
^
||
v
mail.example.com

Meet Magento PL 2014
1. Server and IP Configuration
SPF DNS Record
DomainKeys
Reverse DNS
MX Record
Existing Working
Mail Server

Meet Magento PL 2014
1. Server and IP Configuration
SPF DNS Record
White IP address
Hold New IP for 1 Month
DomainKeys Check Blacklist
Reverse DNS
MX Record

Ready To Go Solution
Meet Magento PL 2014
1. Server and IP Configuration
SPF DNS Record
DomainKeys
White IP address
SMTP
Use Trusted Service
Reverse DNS Integration Extension
MX Record — Incompatibility
— Maintenance

Meet Magento PL 2014
2. E-mail Structure

Meet Magento PL 2014
2. E-mail Structure
Plain Text Part
HTML
+
TEXT

Zend_Mime
Meet Magento PL 2014
2. E-mail Structure
Plain Text Part
Quote-Printable
Line Length
76
chars
RFC 2822

Meet Magento PL 2014
2. E-mail Structure
Plain Text Part
Quote-Printable
Line Length
Embedded Images

Meet Magento PL 2014
2. E-mail Structure
Plain Text Part
Quote-Printable
Line Length
Embedded Images
Valid “Email HTML”
<DIV>
<TABLE>

Meet Magento PL 2014
2. E-mail Structure
Plain Text Part
Quote-Printable
Line Length
Embedded Images
Valid “Email HTML”
“Back to 90’s”

Gmail / Yahoo Mail “Spam”
Meet Magento PL 2014
3. E-mail Content
Valuable Text Bring Value
Avoid “Stop” Words
and Phrases

Meet Magento PL 2014
3. E-mail Content
Valuable Text
No Single Image
Do HTML Coding

Meet Magento PL 2014
3. E-mail Content
Valuable Text
No Single Image
No Link Shorteners
SHO.RT/URL

Meet Magento PL 2014
4. Testing E-mail Messages

Meet Magento PL 2014
4. Testing E-mail Messages
3-rd Party Service Litmus
PutsMail

Meet Magento PL 2014
4. Testing E-mail Messages
3-rd Party Service
Use Your Team
Different OS and devices
Real Life Experience

Meet Magento PL 2014
4. Testing E-mail Messages
3-rd Party Service
Use Your Team
Test Mobile View
51% of E-mails on Mobile
68% of Gmail and Yahoo
25% on iPhone

spamcheck@amasty.com
Send Your Transactional E-mail
Meet Magento PL 2014
and Get SPAM Report

https://git.amasty.com/mm/email
Download Free Extension
That Improves E-mails!
Meet Magento PL 2014
• SMTP
• E-mail Log
• Text MIME Part
• QP Line Length Fix

Meet Magento PL 2014
Thank you!
Dziękuję!
Questions?

Andrei
Vashkevich
amasty.com
andrew@amasty.com
Meet Magento PL 2014

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Andrei Vashkievich: 5 Steps For No-SPAM E-mails in Magento

1. 5 Steps For No-SPAM E-mails in Magento Meet Magento PL 2014 Andrei Vashkevich amasty.com

2. Andrei Vashkevich Meet Magento PL 2014 amasty.com andrew@amasty.com Chief Technology Officer, Co-Founder, Amasty 10+ years in IT 5+ years with Magento Magento & Zend Certified

3. 5+ years at the market 100+ extensions 50,000+ happy customers 60+ official partners 1500+ positive reviews Meet Magento PL 2014

4. 5 Steps For No-SPAM E-mails in Magento Meet Magento PL 2014

5. Meet Magento PL 2014 < spam score 6.6 < Inbox Spam

6. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?

7. 1. Server and IP Configuration Meet Magento PL 2014

8. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record List All IPs/Hosts That Can Send E-mail Messages Auto Generate Check!

9. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record DomainKeys DKIM-Signature Header Public Key in DNS TXT Private Key on Server

10. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record DomainKeys Reverse DNS 10.11.20.22 ^ || v mail.example.com

11. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record DomainKeys Reverse DNS MX Record Existing Working Mail Server

12. Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record White IP address Hold New IP for 1 Month DomainKeys Check Blacklist Reverse DNS MX Record

13. Ready To Go Solution Meet Magento PL 2014 1. Server and IP Configuration SPF DNS Record DomainKeys White IP address SMTP Use Trusted Service Reverse DNS Integration Extension MX Record — Incompatibility — Maintenance

14. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?

15. Meet Magento PL 2014 2. E-mail Structure

16. Meet Magento PL 2014 2. E-mail Structure Plain Text Part HTML + TEXT

17. Zend_Mime Meet Magento PL 2014 2. E-mail Structure Plain Text Part Quote-Printable Line Length 76 chars RFC 2822

18. Meet Magento PL 2014 2. E-mail Structure Plain Text Part Quote-Printable Line Length Embedded Images

19. Meet Magento PL 2014 2. E-mail Structure Plain Text Part Quote-Printable Line Length Embedded Images Valid “Email HTML” <DIV> <TABLE>

20. Meet Magento PL 2014 2. E-mail Structure Plain Text Part Quote-Printable Line Length Embedded Images Valid “Email HTML” “Back to 90’s”

21. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?

22. Meet Magento PL 2014 3. E-mail Content

23. Gmail / Yahoo Mail “Spam” Meet Magento PL 2014 3. E-mail Content Valuable Text Bring Value Avoid “Stop” Words and Phrases

24. Meet Magento PL 2014 3. E-mail Content Valuable Text No Single Image Do HTML Coding

25. Meet Magento PL 2014 3. E-mail Content Valuable Text No Single Image No Link Shorteners SHO.RT/URL

26. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?

27. Meet Magento PL 2014 4. Testing E-mail Messages

28. Meet Magento PL 2014 4. Testing E-mail Messages 3-rd Party Service Litmus PutsMail

29. Meet Magento PL 2014

30. Meet Magento PL 2014

31. Meet Magento PL 2014

32. Meet Magento PL 2014 4. Testing E-mail Messages 3-rd Party Service Litmus PutsMail

33. Meet Magento PL 2014 4. Testing E-mail Messages 3-rd Party Service Use Your Team Different OS and devices Real Life Experience

34. Meet Magento PL 2014 4. Testing E-mail Messages 3-rd Party Service Use Your Team Test Mobile View 51% of E-mails on Mobile 68% of Gmail and Yahoo 25% on iPhone

35. Meet Magento PL 2014 The Steps Are Server and IP Configuration E-mail Structure E-mail Content Testing E-mail Messages ?

36. Meet Magento PL 2014 Freebies!

37. spamcheck@amasty.com Send Your Transactional E-mail Meet Magento PL 2014 and Get SPAM Report

38. https://git.amasty.com/mm/email Download Free Extension That Improves E-mails! Meet Magento PL 2014 • SMTP • E-mail Log • Text MIME Part • QP Line Length Fix

39. Meet Magento PL 2014 Thank you! Dziękuję! Questions?

40. Andrei Vashkevich amasty.com andrew@amasty.com Meet Magento PL 2014

41. Andrei Vashkevich amasty.com andrew@amasty.com Meet Magento PL 2014

Andrei Vashkievich: 5 Steps For No-SPAM E-mails in Magento

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Andrei Vashkievich: 5 Steps For No-SPAM E-mails in Magento