1. Social Media- a powerful forceSocial Media- a powerful force
People having conversation onlinePeople having conversation online

2. Changing our worldChanging our world
The web is essential in our dailyThe web is essential in our daily
lives. Social media nowlives. Social media now
surpasses email in global reachsurpasses email in global reach
Word of mouth is reaching newWord of mouth is reaching new
levellevel
Millions of interaction takesMillions of interaction takes
place every hourplace every hour
Brands are being discussedBrands are being discussed
24/724/7

3. Social media = Knowledge EnhancementSocial media = Knowledge Enhancement
Look who is talking?Look who is talking?
-your school friends-your school friends
-your family-your family
-your college friends-your college friends
-your surfing friends-your surfing friends
Group of people or friendsGroup of people or friends
who never have beenwho never have been
exposed to each otherexposed to each other
offline are linked onlineoffline are linked online

4. A shift to publishing a conversationA shift to publishing a conversation
•People are increasingly using web toPeople are increasingly using web to
get the required information fromget the required information from
each othereach other
•We are also seeing how people areWe are also seeing how people are
spending much more time interactingspending much more time interacting
with people, and much less timewith people, and much less time
consuming content from websites.consuming content from websites.
Such a bigger shift is not about anySuch a bigger shift is not about any
one particular social network. Its allone particular social network. Its all
about people connecting to eachabout people connecting to each
other onlineother online

5. Your face on facebookYour face on facebook
Facebook gives people theFacebook gives people the
power to share and makes thepower to share and makes the
world more open and connectedworld more open and connected
Fastest growingFastest growing social network insocial network in
the world (millions of activethe world (millions of active
members)members)
People spend on Facebook toPeople spend on Facebook to
keep up with friends, uploadkeep up with friends, upload
unlimited photos, share videosunlimited photos, share videos
and many moreand many more
Powerful tools to engage andPowerful tools to engage and
understand your audience:understand your audience:
BrandBrand pagespages
CustomCustom applicationsapplications
TargetedTargeted advertisingadvertising

6. Fan pages for businessFan pages for business
Brand’sBrand’s homepagehomepage on Facebook.on Facebook.
Allows you to post photos,Allows you to post photos,
videos, events and othervideos, events and other
messages.messages.
Users interact with you byUsers interact with you by
Becoming fansBecoming fans
Commenting on your postsCommenting on your posts
Participating in discussionsParticipating in discussions
Post photos to your pagePost photos to your page
FansFans see your page updates insee your page updates in
theirtheir newsfeednewsfeed
Build your networkBuild your network

7. Best practices on facebookBest practices on facebook
Have a conversation and getHave a conversation and get
feedbackfeedback
Connect and grow yourConnect and grow your
networknetwork
It’s not what you know…It’s not what you know…
It’s whom you knowIt’s whom you know

8. Facebook featuresFacebook features
UseUse Publisher (News feed)Publisher (News feed) to keep your users updated on new content.to keep your users updated on new content.
WriteWrite oror import Notesimport Notes and share them with your audience.and share them with your audience.
Post Photos and Videos of your events.Post Photos and Videos of your events.
Add Applications that enhance your Page experience.Add Applications that enhance your Page experience.
Create Discussion Boards to solicit user feedback and generateCreate Discussion Boards to solicit user feedback and generate
brainstorms.brainstorms.
Create Groups to help people with similar interests connect with oneCreate Groups to help people with similar interests connect with one
anotheranother
Set up Events and have your fans RSVPSet up Events and have your fans RSVP

9. • Linkedin is an online network of more than 30 million experiencedLinkedin is an online network of more than 30 million experienced
professionals from around the worldprofessionals from around the world
• When you join, you create a profile that summarises you professionalWhen you join, you create a profile that summarises you professional
accomplishments. Your profile helps you find and be found by formeraccomplishments. Your profile helps you find and be found by former
colleagues, clients and partners. You can add more connections bycolleagues, clients and partners. You can add more connections by
inviting trusted contacts to join Linkedin and connecting you.inviting trusted contacts to join Linkedin and connecting you.
• Your network consists of your connections, connections’ of connections,Your network consists of your connections, connections’ of connections,
and people they know, linking you to thousands of qualified professionalsand people they know, linking you to thousands of qualified professionals
• On Linkedin you can:On Linkedin you can:
Post a profile and resumePost a profile and resume
Connect with colleaguesConnect with colleagues
Share professional recommendationsShare professional recommendations
Find jobsFind jobs
Forums to demonstrate expertise and find answersForums to demonstrate expertise and find answers
GetGet

10. Linkedin ProfileLinkedin Profile
Connection + Conversation=Connection + Conversation= OpportunityOpportunity

11. Linkedin featuresLinkedin features
Use recommendation to recommend someoneUse recommendation to recommend someone
and to ask people who we know to endorse usand to ask people who we know to endorse us
Network statisticsNetwork statistics
Create groups and know your followersCreate groups and know your followers
We can post jobs, manage jobsWe can post jobs, manage jobs
Receive messages at your linkedin inboxReceive messages at your linkedin inbox
Create events, discussionsCreate events, discussions
Link to your word press blog which helps getLink to your word press blog which helps get
featured in search enginesfeatured in search engines
Explore more about linkedin at learning centreExplore more about linkedin at learning centre

12. TwitterTwitter
• Is a communication tool, aIs a communication tool, a
MicroblogMicroblog
• Microblogs are blogs limited to aMicroblogs are blogs limited to a
sentence or two (aboutsentence or two (about 140140
characterscharacters))
People use microblogging toPeople use microblogging to
promotepromote themselves, sharethemselves, share
content andcontent and followfollow friends,friends,
celebrities and brandscelebrities and brands
Companies use it forCompanies use it for
marketing, public relationsmarketing, public relations
and customer service byand customer service by
giving their brand a voicegiving their brand a voice
within the communitywithin the community

13. Twitter Profile looks likeTwitter Profile looks like

14. An application-Tweet DeckAn application-Tweet Deck
An application toAn application to
manage multiplemanage multiple
twitter and othertwitter and other
social networkingsocial networking
accountsaccounts

15. BlogBlog
A blog is a website withA blog is a website with regular entriesregular entries
of commentaryof commentary oror newsnews
Blogs serve to establish your companyBlogs serve to establish your company
asas transparenttransparent,, relevantrelevant,, activeactive, and, and
expertexpert..
Engage inEngage in dialoguedialogue with yourwith your
customerscustomers
Improve yourImprove your search engine visibilitysearch engine visibility
PromotePromote product launchesproduct launches andand eventsevents
GainGain expert statusexpert status by providing usefulby providing useful
tipstips

16. Video sharing sites let youVideo sharing sites let you uploadupload
videosvideos andand shareshare them withthem with
people.people.
They’re a perfect repository forThey’re a perfect repository for
video blogsvideo blogs, taped, taped seminarsseminars,,
wittywitty Power PointsPower Points,, commercialscommercials,,
how-to’show-to’s and a behind-the-sceneand a behind-the-scene
look at your organization.look at your organization.
Video sharingVideo sharing

17. A wiki is a website that allowsA wiki is a website that allows
visitors to easilyvisitors to easily addadd,, removeremove,,
andand editedit content – this makescontent – this makes
themthem great collaborationgreat collaboration toolstools
Wikipedia, for example, is anWikipedia, for example, is an
encyclopedia is writtenencyclopedia is written
collaboratively by volunteerscollaboratively by volunteers
from all around the world;from all around the world;
anyone can edit itanyone can edit it
WikipediaWikipedia

18. Business and Social MediaBusiness and Social Media
Social media provides anSocial media provides an
array of new “touch points”array of new “touch points”
for business individuals tofor business individuals to
interact with prospects andinteract with prospects and
customers.customers.
It is about realizing thatIt is about realizing that
“focusing on important“focusing on important
marketers and influencers willmarketers and influencers will
have a far greater impacthave a far greater impact
than trying to reach thethan trying to reach the
masses with any one messagemasses with any one message
or tool”or tool”

19. Key CharacteristicsKey Characteristics
• Transparency for the right and
honest, not always positive
• Active listening: responsive to the
dialogue
• Voice of many
• Conversational
• Facilitate and enable 2 way
communication
• Contributing to brand and
marketing goals bottom line this is
for a marketing end

20. Benefits for you and your company fromBenefits for you and your company from
leveraging social medialeveraging social media
• Listening- using social media as “real time” research and
gaining insightsfrom listening to customers
• Talking- using conversations with customers to promote
products or services
• Energizing- building brand stewardship; and identifying
enthusiastic customers and using them to persuade others
• Supporting- making it possible for customers to help each
other
• Embracing- turning customers into a resource for
innovation

21. How do we start?How do we start?
ResearchResearch
Strategic planningStrategic planning
Implement strategyImplement strategy
EvaluationEvaluation

23. Experiment with social mediaExperiment with social media
Identify goals and objectives, defineIdentify goals and objectives, define
target audience, know what ourtarget audience, know what our
competitors are doing in social mediacompetitors are doing in social media

24. Make a planMake a plan
Schedule your objectives,Schedule your objectives,
know the audience interestknow the audience interest
and grab the opportunityand grab the opportunity

25. Multi-tier Social media approachMulti-tier Social media approach
Create your profile,Create your profile,
share photos, video,share photos, video,
audio, links, sendaudio, links, send
private message, startprivate message, start
buzzing through eventsbuzzing through events
& campaigns, involve& campaigns, involve
audience with goodaudience with good
content and informationcontent and information
Try aTry a varietyvariety of social media toolsof social media tools
BeBe yourselfyourself, make some, make some friendsfriends,,
andand shareshare

26. ListenListen
Review performance withReview performance with
real time monitoring andreal time monitoring and
progress checking. Thisprogress checking. This
allows us to know the criticsallows us to know the critics
and to maintain publicand to maintain public
relationsrelations

27. Social Media ToolsSocial Media Tools
Popular networking sitesPopular networking sites
which are majorly drivingwhich are majorly driving
audiences and givingaudiences and giving
salessales

28. Thank youThank you
Meena.K
Sr. Executive, Natural Remedies Pvt Ltd
Email: meena@naturalremedy.com