Presentation given on June 8, 2010 at the GAME Conference in Montreal covering the evolving role of Social Media and Networking in Continuing Medical Education and Continuing Physician Professional Development

1. CME And Social Networking Global Alliance for Medical Education 2010 Fifteenth Annual Meeting 8 th June 2010 – Montreal, Quebec, Canada Lawrence Sherman, FACME, CCMEP Senior Vice President, Educational Strategy

3. When I Think of Social Media…

12. SERMO - What Do We See?

13. Ozmosis – The Trusted Physician’s Network Ozmosis Powers the Exchange of Timely and Relevant Medical Information

15. Ozmosis – Needs Assessment 2.0 Question Discussion Extract current trends, treatments, beliefs from the Community and build highly tailored CME to match it Triptans Tricyclics Coenzyme-Q-10 Intra Nasal Lidocaine Magnesium Calcium Channel Blockers Topamax

16. Syndicom Spineconnect – Early and Strong

21. Use of Facebook in A Needs Assessment

22. Twitter – Many Uses For CME Providers

24. Use Of Twitter in MY Needs Assessment

25. Use of LinkedIn in MY Needs Assessment

26. Use of LinkedIn in MY Needs Assessment

27. Know Your Audience – I 60% of Doctors are Interested in Physician Social Networks Manhattan Research – Taking the Pulse v8 hello

30. Know Your Audience – IV

32. And “Your” Audience Grows – Friending and Retweeting

33. Found On Twitter – Bias Or JIT Reporting?

34. Found On Twitter – MDs And Twitter http://www.annemergmed.com/article/S0196-0644%2809%2900613-1/fulltext

35. Found In Traditional Media – MedAdNews August 2009

39. LinkedIn CME Group – Are You Members?

40. Any Questions? [email_address] twitter.com/meducate Thank You!

45. Use of Facebook in A Needs Assessment

46. Twitter – Many Uses For CME Providers

47. Use Of Twitter in MY Needs Assessment

48. Use Of LinkedIn In MY Needs Assessment – For Tomorrow

49. Integrated CME 2.0 An Example?

51. Current Online Activity – 2.0???

52. Current Handheld CME – 2.0?

55. Use Of LinkedIn In MY Needs Assessment

59. What About Blogging CME