Dominating the local search results page in healthcare means duking it out with your competition to rank across paid, earned, and owned results. We offer data, tips, and insight into getting your healthcare organization to win in all three areas so your organization shows up first when local consumers are looking for healthcare services.

1. 5 BIG STRATEGIES
THAT WILL HELP
YOU DOMINATE
THE LOCAL SEARCH
RESULTS PAGE

2. Maintaining a visible, accurate, and engaging
presence across the search ecosystem is
one of the most effective ways to attract the
attention of healthcare consumers.

3. “near me”
Since 2015, Google searches for
have increased twofold.
SOURCE

4. 2/3of the touch points that drive the “evaluation” phase
of the consumer journey involve online research and
reading online reviews.
SOURCE

6. Automatic features
do the work for you.
1. SEO-FRIENDLY SOFTWARE

7. 61%of marketers say improving SEO and growing organic
presence is their top inbound marketing priority.
SOURCE

8. A secure, reliable site
helps boost rankings.
2. SECURITY

9. 50%of all web pages are encrypted.
SOURCE

10. This is continual work.
Optimize on-page content,
page titles, backlinks, etc.
3. OPTIMIZATION

11. Use the Google SEO Starter Guide
to help you understand all of the
different ranking factors important in
on-page content optimization.

12. Keywords, ad copy,
landing pages, etc. need
to be related to your
consumers’ search terms.
4. RELEVANCE

13. Research and strategy are key.
It takes experience and healthcare-
specific expertise to succeed.

14. Your contact information
should be accurate and
up-to-date, no matter how
many changes occur.
5. ACCURACY

15. Correct listings not only help grow
consumer trust, they also keep you from
being penalized in search rankings.
Managing this ongoing task
takes a team.

16. PUTTING IT ALL
TOGETHER
If you want to dominate the top
of the first page results, you need
to coordinate your efforts across
paid, earned, and owned media.

17. OPPONENT 1: BILL BONECRUSHER
PAID ADVERTISING
i.e. Google AdWords
Optimize your search ads
for the best placement.

18. Start with hyperlocal campaigns
for specific service lines, treatments,
and procedures as well as general
branding campaigns, and don’t
forget to include ad extensions.

19. EARNED LISTINGS
i.e. Local listings
Optimize your Google My Business
listings and manage your
directory listings, and include
maps, reviews, and star ratings
to gain prominence.
OPPONENT 2: MUSCLES MCGEE

20. 84%of patients use online reviews to evaluate physicians to
make healthcare decisions.
SOURCE

21. OPPONENT 3: NEVILLE BACKDOWN
OWNED RANKING
i.e. your organic search results
Optimize your search
engine-friendly web
content management system
to include relevant, valuable,
and user-centered content
to appear at the top.

22. SCORECARD
INCREASE VISIBILITY BY INCLUDING:
City, State in the <title>tag
City, State in the H1 heading
when appropriate
City, State naturally in the body copy
City, State in the URL where possible
City, State in the meta description
Location, provider name, address,
phone number

23. Once you’ve assembled a team to help you consistently
deliver and improve in all these areas, benchmarking against
your goals through analytics as you go, you’re on your way
to boosting your organization’s bottom line. When you rank
above the competition in search, your current and future
patients will be able to find you with ease.

24. Want to learn more about helping your
healthcare organization rise in the ranks
to dominate in local search? Request a
free healthcare marketing assessment.
REQUEST AN ASSESSMENT
For more information visit:
INFLUENCEHEALTH.COM