Pakistan Print media industry analysis June 2015
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- Mediatrack monitors advertisements across major publications in various Pakistani regions, excluding classifieds. It scans 50+ weekly/monthly magazines. - The top advertising sectors by spend are banks, institutes, and the Government of Punjab. The top cities for ad spend are Karachi, Lahore, and Islamabad. - Sunday has the highest ad spending of all days of the week, with spending steadily increasing throughout the week and dipping on weekends.
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Pakistan Print media industry analysis June 2015
- 1. Data Source:
- 2. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded. For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study. To get the better understanding of Brand spending analysis are made separately from Publications and Magazines. Data Source:
- 4. 12% 11% 8% 8% 8% 5% 4% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% BANKS INSTITUTES GOVTOFPUNJAB CONSTRUCTIONCOMPANIES FEDERALGOVERNMENT INVESTMENTCOMPANIES/SAVING CENTRES GOVTOFSIND AIRLINES CHARITYORGANISATIONS/WALFARE SERVICES GARMENTS/FEBRICS/LAWNS COOKINGOIL&GHEE HOSPITALS/HEALTH CLINICS/DAWAKHANA PETROL/LUBRICANTS MOBILEPHONESETS/ACCESSORIES GOVTOFKHYBERPAKHTUNKHWA HOTELS/MOTELS/RESTAURANTS INSURANCECOMPANIES BEAUTY/MEDICATEDSOAPS/FACE WASH FANS READYTOCOOKFOODS Data Source:
- 5. 9% 8% 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% GOVERNMENTOFPAKISTAN GOVERNMENTOFPUNJAB ARIFHABIBINVESTMENT BAHRIATOWN GOVERNMENTOFSINDH TREETCORPORATIONLTD HABIBBANKLTD TURKISHAIRLINE BANKALFALAH GOVERNMENTOFKHYBER PAKHTUNKHWA MUSLIMCOMMERCIALBANK DALDAFOODS UNILEVERPAKISTANLTD SUFISOAP&CHEMICALINDUSTRIES (PVT)LTD VISAINTERNATIONALSERVICES ACCOCIATION STATELIFECORPORATIONPAKISTAN MOBILINKPAKISTAN BYCOPETROLEUMPAKISTANLTD METROCASH&CARRYPAKISTAN SHERANWALAGROUPPVTLTD Data Source:
- 6. 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% ARIFHABIBDOLMENREIT MANAGEMENT MINISTRYOFWATER&POWER EXCISE&TAXATIONDEPARTMENT TURKISHAIRLINE BAHRIATOWN BANKALFALAH GOVERNMENTOFPAKISTAN RAWALPINDIDEVELOPMENT AUTHORITY PUNJABINFORMATIONCOMMISSION MINISTRYOFPOPULATIONPUNJAB VISACARD JINNAHAVENUECOMMERCIALBAHRIA TOWN STATELIFEBIMA BYCOPETROLEUMPAKISTAN UNIVERSITYOFLAHORE MINISTRYOFINFORMATIONSINDH HOMEDEPARTMENTPUNJAB METROCASHCARRY SHERANWALAHEIGHTSLAHORE ROYALFAN Data Source:
- 7. INSIDE 51% FRONT COVER 28% BACK COVER 13% FRONT INSIDE 6% BACK INSIDE 1% Data Source:
- 10. - 100 200 300 400 500 600 Saturday Sunday Monday Tuesday Wednesday Thursday Friday Millions Data Source:
- 12. Category analysis Share of Spend based on Publications
- 13. Bank Category Construction Category 17% 14% 10% 7% 5% 5% 5% 5% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 5% 30% 8% 6% 6% 5% 5% 5% 3% 3% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 10%
- 14. Educational Category Shoes Category 6% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 53% 63% 11% 4% 4% 4% 4% 3% 3% 1% 1% 1% 1% 0.5% 0.4% 0.4%
- 15. Paint Category BERGER PAKISTAN 28% KARSS INDUSTRIE S PVT LTD 26%MASTER PAINTS (PVT)LTD 19% BRIGHTO PAINTS 14% SPARCO PAINT 12% SILKY PAINTS 1% TURKISH AIRLINE 58% PAKISTAN INTERNATIO NAL AIR LINE 21% QATTAR AIRWAYS SYSTEM 10% EMIRATES AIRLINE 5% ETIHAD AIRWAYS 4% AIR ARABIA 1% RAK AIRWAYS 1% TURKI AIRLINES 0% Airline Category MOBILINK PAKISTAN 78% TELENOR PAKISTAN 13% WARID TELECOM PAKISTAN 4% PAK TELECOM MOBILE LIMITED 4% CHINA MOBILE 1% Mobile Operators Category BYCO PETROLEUM PAKISTAN LTD 49% CALTEX PAKISTA N LTD 20% SUI NORTHERN GAS COMPANY 13% SUI SOUTHERN GAS COMPANY 7% HASCOL PETROLEUM LTD 4% PAKISTAN STATE OIL 3% ADMORE GAS PVT LTD 1% TOTAL PARCO PAKISTAN LTD 1% HI TECH LUBRICANTS 1% MEHRAN OIL LTD 1% Lubricant Category
- 17. 4% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% IQRA LABORATORIES COSLAB PAKISTAN FORVIL COSMATICS NESTLE MILKPAK LIMITED SHEZAN (PVT) LTD SUFI SOAP & CHEMICAL INDUSTRIES (PVT) LTD SHANGRILA FOODS CITY HERBAL CARE LABORATORIES WILLMAR SCHWABE GERMANY MARHABA LABORATORIES (PTV) LTD SCHWARZKOPF PROFESSIONAL UNILEVER PAKISTAN LTD NISHAT LINEN GARMENTS S J HERBAL LABS PAKISTAN MARRIANA INTERNATIONAL HABIB OIL MILLS QARSHI INDUSTRIES (PVT) LTD MOHAMMAD HASHIM TAJIR SURMA COOL INDUSTRIES (PVT)LTD K n S FOODS
- 18. 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% NESTLE CERELAC SHEZAN SAMERQAND SHANGRILA HOT & SPICY KETCHUP & GREEN CHILLI SAUCE CARE FAIRNESS CREAM BLEACH MARHABA SHARBAT-E-GULBAHAR GOLDEN PEARL BEAUTY CREAM BIO NIKHAR FAIRNESS CREAM POLY CREAM HAIR COLOR NISHAT LINEN GARMENTS CHANDNI WHITENING CREAM SUFI BANASPATI & OIL PROMOTIONAL WAVES REFRIGERATOR K&NS SMART COOKING HASHMI ISPAGHOL ENGLISH HERBAL SOAPS YOUNGS MAYONNAISE NEXTON BABY PRODUCTS BIO BLACK SHINE SHAMPOO CARE FAIRNESS VANISHING CREAM HABIB TOMATO KETCHUP
- 20. INSIDE 79% CENTRAL SPREAD 8% BACK COVER 4% BACK INSIDE 4% FRONT INSIDE 4% GET FOLD 1% FRONT COVER 1%