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Pakistan Print Media Industry Analysis for Oct 2017
1.
2. Mediatrack monitor the print media data from Karachi,
Lahore, Islamabad, Multan, Peshawar, Quetta &
Hyderabad Regions.
Mediatrack monitor all type of Ads including Classified,
Notices, Job opportunity and Tender etc along with
branded Ads.
But in this report focused only branded category Ads
from English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement
monitored. Weekly / Monthly / Bimonthly Magazines
and Digest monitor for this study.
TOP Categories, Players and Brands are separately
analyze from Publications and Magazines.
Data Source
3. 0.5%
0.6%
0.6%
0.6%
0.7%
0.7%
0.7%
0.7%
0.8%
0.8%
0.9%
0.9%
1.2%
1.2%
1.5%
2%
2%
6%
6%
7%
UPS/BATERIES/GENERATORS
INSURANCE COMPANIES
LUBRICANTS
FURNITURE
GOVT OF KPK
RAZERS/BLADS
HOTELS/MOTELS
INVESTMENT COMPANIES
GARMENTS/LAWNS
FILMS / DRAMAS
MEDICINE
SHOPS/BOTIQUE
HOSPITALS/HEALTH CLINICS
GOVT OF SIND
CHARITY ORGANISATIONS
BANKS
FEDERAL GOVERNMENT
EDUCATION
GOVT OF PUNJAB
CONSTRUCTION COMPANIES
1.2%
1.2%
1.3%
1.4%
1.5%
1.5%
2%
2%
2%
2%
3%
3%
3%
3%
4%
4%
4%
5%
8%
24%
FURNITURE
MILK AND DAIRY PRODUCTS
TV SETS
NAIL POLISHES & LIPSTICKS
DETERGENT POWDERS
POWDERS
CHAIN STORES
GARMENTS/FEBRICS/LAWNS
MEDICINE
TOOTH PASTES
COUGH & COLD MEDICINES
MAYONNAISE/SPREAD
DIGESTIVE
COOKING OIL & GHEE
HAIR REMOVING PRODUCTS
READY TO COOK FOODS
HAIR COLORS/GEL/LOTIONS
LOTIONS/OILS
SOAPS / FACE WASH
BEAUTY CREAMS
Data Source:
4. 0.3%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.5%
0.5%
0.6%
0.6%
0.6%
0.7%
1.0%
1.0%
1.2%
1.2%
2%
6%
SHELL PAKISTAN
DHA
LUMS
PAKISTAN POST
IZHAR GROUP
IBA
PAKSON PLASTIC INDUSTRIES
LASANI
AFZAL AGRO FARMS
STAR MARKETING
SAIMA BUILDER & DEVELOPERS
NEW JUBILEE INSURANCE
UBL
GOVERNMENT OF KPK
UNICEF
BAHRIA TOWN
TREET CORPORATION LTD
GOVERNMENT OF SINDH
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB
1.5%
1.6%
1.7%
1.7%
1.8%
1.8%
2.0%
2.0%
2.1%
2.1%
2.1%
2.2%
2.2%
2.4%
3%
3%
3%
4%
5%
8%
CHEN ONE
SARWANA SOHZSIHM
KOHINOOR CHEMICAL
STANCOS
LASANI
UNILEVER PAKISTAN
HASHIM TAJIR SURMA
QARSHI INDUSTRIES
TREND INTERNATIONAL
MARRIANA INTERNATIONAL
K n S FOODS
SKINCARE PRODUCTS
MEDORA OF LONDON
YOUNGS FOODS
POONIA BROTHERS PAKISTAN
S J HERBAL LABS PAKISTAN
STILLMANS BEAUTY PRODUCTS
BLACK ROSE COSMATIOS
COSLAB PAKISTAN
IQRA LABORATORIES
Data Source:
5. 1.2%
1.2%
1.3%
1.4%
1.4%
1.4%
1.4%
1.4%
2%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
5%
POLY CREAM HAIR COLOR
LASANI ARQ-E-MEHZAL
NISA CAMEL MILK SOAP
ENGLISH TOOTH PASTE
LEADS WHITENING CREAM
QARSHI JOHAR JOSHANDA
SUFI SUPER DETERGENT
SKIN WHITE SOAP
CHEN ONE
STILLMANS FACE WASH
TIBET WINTER CARE RANGE
GOLDEN PEARL FACE WASH
FAIR & LOVELY MULTI VITAMIN
HASHMI ISPAGHOL
K n S CHIKEN
WHITE ROSE HAIR REMOVAL CREAM
FAIZA BEAUTY CREAM
CARE HONEY LOTION
CHANDNI WHITENING CREAM
GOLDEN PEARL BEAUTY CREAM
1.2%
1.2%
1.3%
1.4%
1.4%
1.4%
1.4%
1.4%
2%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
5%
POLY CREAM HAIR COLOR
LASANI ARQ-E-MEHZAL
NISA CAMEL MILK SOAP
ENGLISH TOOTH PASTE
LEADS WHITENING CREAM
QARSHI JOHAR JOSHANDA
SUFI SUPER DETERGENT
SKIN WHITE SOAP
CHEN ONE
STILLMANS FACE WASH
TIBET WINTER CARE RANGE
GOLDEN PEARL FACE WASH
FAIR & LOVELY MULTI VITAMIN
HASHMI ISPAGHOL
K n S CHIKEN
WHITE ROSE HAIR REMOVAL…
FAIZA BEAUTY CREAM
CARE HONEY LOTION
CHANDNI WHITENING CREAM
GOLDEN PEARL BEAUTY CREAM
Data Source:
20. One of the main Players BATA, not active in this Month
STARLET SHOES
32%
DELUXE SHOES
21%
SERVIS SHOES
10%
STYLO SHOES
9%
REFIINE SHOES
7%
TODS SHOES
6%
MOCHI FOOTWEAR
6%
EBH
3%
OTHERS
6%
Data Source:
21. JUNAID JAMSHED
9% TEXTILE EXPORTERS
ASSOCIATION
9%
GUL AHMED
LAWN
9%
UNIWORTH
8%
ITTEHAD LAWN
6%
NISHAT LINEN
GARMENTS
6%
LORO PIANA
5%
KAYSERIA
GARMENTS
4%
AL MIRAH
LAWN
4%FIRDAUS LAWN
3%
NEXT GARMENTS
3%
CHINYEAR
3%
OTHERS
31%
NOTE: Total 46 Players were active
Data Source:
22. ABS WELLNESS
CLUB
1% AGHA KHAN HOSPITAL
9% AL KHIDMAT HOSPITAL
2%
AMAN FOUNDATION
19%
CHHIPA
5%
DR AQ KHAN HOSPITAL
9%
INDUS HOSPITAL
1%
LIAQUAT NATIONAL
8%
OTHERS
4%
PINK RIBON
17%
SHAUKAT KHANUM
7%
TABBA INSTITUTE
14%
THE HEALTH
FOUNDATION
4%
Data Source:
23. BORGES OLIVE OIL
11%
COMMANDER
BANASPATI & OIL
19%
DALDA CORPORATE
8%
DASTERKHUAN
6%
GOLDEN SUN
COOKING OIL
2%
HABIB COOKING OIL
12%MUNDIAL OLIVE OIL
3%
OTHERS
17%
RAFHAN
CORN OIL
2%
SEASON BANASPATI &
OIL
4%SHAMA
BANASPATI & OIL
12%
SUFI BANASPATI & OIL
4%
Data Source:
24. BLUE BAND
MARGARINE
5%
DAY FRESH MILK
1%
EMBORG MILK
22%
NURPUR MILK
23%
OLPERS MILK
5%
PAKOLA MILK
7%
TETRA PACK
37%
Data Source:
27. DEER FOOD & SNACKS
20%
LAYS CHIPS
66%
SUPER CRISP
14%
Data Source:
28. about Mediatrack Pakistan
Mediatrack is 24/7 media monitoring and
Media Intelligence company providing its
Partners state of the art Ad and Content
(News & Program) Monitoring services
from TV, Print and Social media.
Also working on Afghan TV Channels and
USA, UK & Canada based Pakistani
Channels
For detail ring or write us