Pakistan print media industry analysis for Jan to Jun 2017
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Mediatrack one of the leading media monitoring and media audit firm in Pakistan. We monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads from English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
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Pakistan print media industry analysis for Jan to Jun 2017
- 2. Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study. This time we put the Publications and Magazines Toper separately but parallel for the comparison. Data Source
- 3. 0.8% 0.8% 0.9% 0.9% 1.0% 1.1% 1.1% 1.1% 1.3% 1.3% 1.6% 1.6% 1.9% 2.0% 3.1% 4.9% 7.0% 8.4% 10% 12% 18% AIRLINES MOBILE PHONE OPERATORS FOAM EXHIBITIONS COOKING OIL & GHEE GOVT OF KPK INVESTMENT COMPANIES UPS/STABLIZERS/BATERIES RAZERS PETROL/LUBRICANTS GARMENTS/LAWNS INSURANCE COMPANIES CHARITY ORGANISATIONS HOSPITALS/DAWAKHANA CORPORATE IMAGE GOVT OF SIND BANKS EDUCATION FEDERAL GOVERNMENT GOVT OF PUNJAB CONSTRUCTION COMPANIES 1.3% 1.3% 1.6% 1.6% 1.7% 1.7% 2.0% 2.1% 2.5% 2.5% 2.6% 2.6% 2.6% 2.7% 2.7% 3.2% 3.4% 3.5% 6.7% 17% COUGH & COLD MEDICINES DETERGENT POWDERS MAYONNAISE/SPREAD TOOTH PASTES BANKS AIR CONDITIONERS SKIN CARE PRODUCTS MEDICINE HOSPITALS/DAWAKHANA HAIR COLORS/GEL DIGESTIVE SHARBAT/SQUASHES READY TO COOK FOODS POWDERS BOUTIQUES GARMENTS/LAWNS HAIR REMOVING PRODUCTS COOKING OIL & GHEE SOAPS / FACE WASH BEAUTY CREAMS
- 4. 0.6% 0.7% 0.7% 0.7% 0.8% 0.8% 0.9% 0.9% 0.9% 1.0% 1.2% 1.2% 1.3% 1.5% 1.5% 1.7% 2.4% 5.4% 10% 12% SUFI SOAP & CHEMICAL IND NEW JUBILEE INSURANCE EXECUTIVE BUILDER PAKISTAN STATE OIL MUSLIM COMMERCIAL BANK SHAUKAT KHANUM HOSPITAL ROYAL RESIDENCIA LAHORE HABIB BANK LTD GOVERNMENT OF KPK ZAAMIN GROUP PAKISTAN SUGAR MILL ASSOCIATION BAHRIA TOWN IZHAR GROUP OF COMPANIES DEFENCE HOUSING AUTHORITY UNITED BANK LTD STAR MARKETING TREET CORPORATION GOVERNMENT OF SINDH GOVERNMENT OF PUNJAB GOVERNMENT OF PAKISTAN 1.1% 1.1% 1.2% 1.4% 1.5% 1.5% 1.5% 1.7% 1.7% 1.8% 1.8% 2.0% 2.0% 2.4% 2.4% 2.6% 3.0% 3.4% 4% 6% KAMAL LABORATORIES GOLDEN HARVEST FOODS LASANI KOHINOOR CHEMICAL MEDORA OF LONDON SUFI SOAP & CHEMICAL IND UNILEVER PAKISTAN LTD QARSHI INDUSTRIES K n S FOODS MARRIANA INTERNATIONAL HASHIM TAJIR SURMA SARWANA SOHZSIHM YOUNGS FOODS STILLMANS BEAUTY PRODUCTS S J HERBAL LABS PAKISTAN MARHABA LABORATORIES PARLEY COSMETICS BLACK ROSE COSMATIOS COSLAB PAKISTAN IQRA LABORATORIES
- 5. 0.6% 0.7% 0.7% 0.7% 0.8% 0.8% 0.8% 0.9% 0.9% 1.0% 1.0% 1.0% 1.1% 1.2% 1.2% 1.3% 1.4% 3% 4% 4% PARAGON CITY MUSLIM COMMERCIAL BANK BAHRIA TOWN HABIB BANK LTD SHAUKAT KHANUM HOSPITAL ROYAL RESIDENCIA LAHORE AGRICULTURAL DEP. OF PUNJAB ENERGY DEPARTMENT PUNJAB FAZAIA HOUSING SCHEME PAKISTAN SUGAR MILL ASSOCIATION PAKISTAN BUREAU OF STATISTICS FEDERAL BOARD OF REVENUE GOVERNAMENT OF SINDH LDA CITY DEFENCE HOUSING AUTHORITY DREAM GARDENS UNITED BANK LIMITED MINISTRY OF HEALTH PUNJAB GOVERNAMENT OF PUNJAB GOVERNMENT OF PAKISTAN 0.8% 0.8% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 1.0% 1.0% 1.1% 1.3% 1.4% 1.4% 1.5% 1.5% 1.8% 2.4% 3% GOLDEN PEARL FACE WASH SUFI SUPER DETERGENT QARSHI JAM-E-SHIREEN MEDICAM DENTAL CREAM BLACK BEAUTY COLOGNE TALC STILLMANS BLEACH CREAM STILLMANS DAILY FACE WASH PARLEY CREAMY DAWN BREAD FAIR & LOVELY MULTI VITAMIN YOUNGS MAYONNAISE CANOLIVE COOKING OIL CARE FAIRNESS CREAM BLEACH MARHABA SHARBAT-E-GULBAHAR K n S CHIKEN CARE BEAUTY SOAP HASHMI ISPAGHOL WHITE ROSE HAIR REMOVAL CREAM CHANDNI WHITENING CREAM GOLDEN PEARL BEAUTY CREAM
- 7. INSIDE 29% FRONT COVER 28% BACK COVER 25% FRONT INSIDE 13% BACK INSIDE 5% Based on Spend INSIDE 79% CENTRAL SPREAD 5% BACK INSIDE 5% BACK COVER 5% FRONT INSIDE 5% GET FOLD 1%
- 9. 41 16 12 10 6.4 3.5 2.6 1.8 1.1 0.8 0.7 0.7 0.6 0.5 0.5 JANG DAILYEXPRESS NAWA-E-WAQT DAILYDUNYA KHABRAIN DAILYNAIBAAT DAILYAUSAF DAILYKAWISH DAILYPAKISTAN DAILYMASHRIQ DAILYUMMAT DAILYAAJ JEHAN-E-PAKISTAN DAILYDIN DAILYQAUMIAKHBAR
- 10. 34 24 12 11 7.6 4.4 3.8 3.0 0.2 0.1 DAILYDAWN THENEWS BUSINESSRECORDER EXPRESSTRIBUNE DAILYTIMES THENATION PAKISTANTODAY PAKISTANOBSERVER THEFRONTIERPOST DAILYINDEPENDENT
- 11. 29 12 9.0 5.8 5.6 5.1 4.5 4.5 3.9 3.9 3.1 2.3 1.7 1.6 1.3
- 12. 0% 5% 10% 15% 20% 25% Jan Feb Mar Apr May Jun 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Jan Feb Mar Apr May Jun Feb and Jun remain poor for Print media
- 13. NOTE: We track the all categories but few of them are here. Charts are based on spend, Less then 1% is not included in graphs.
- 14. PTCL included its all product PTA 3% PTCL 23% NTC 2% MOBILINK 36% TELENOR 4% U FONE 11% ZONG 21%
- 15. IPHONE 7 2% CAT S60 MOBILE 2% HUAWEI MOBILE 4% LENOVO MOTO Z 2% OPPO SMART PHONE 47% MOTOROLA MOBILE 3% Q MOBILE 13% REDMI NOTE 4 3% SAMSUNG GALAXY 24%
- 16. UBL 21% HABIB BANK 12% MCB 11%SINDH BANK 7% BANK AL HABIB 7% NBP 4% ALLIED BANK 4% SONERI BANK 3% FINCA BANK 3% HABIB METROPOLITAN 3% BANK ALFALAH 3% J. S. BANK 3% AL BARAKA 3% STANDARD CHARTERED 2% MEZAN BANK 2% THE BANK OF PUNJAB 2% OTHERS 10% 42 Banks were active during the period
- 17. ADAM JEE 1% ALFALAH INSURANCE 1% ASIA INSURANCE 1% ASKARI INSURANCE 1% EFU INSURANCE 18% HABIB INSURANCE 3% IGI INSURANCE 1% NEW JUBILEE 35%OTHERS 2% PAK QATAR TAKAFUL 1% SINDH INSURANCE 35% TPL INSURANCE 1%
- 18. AIR BLUE 2% EMIRATES AIRLINE 35% ETIHAD AIRWAYS 4% PIA 10% QATAR AIRWAYS 29% SERENE AIR 8% SHAHEEN AIR INT 1% THAI AIR 1% TURKISH AIRLINE 10%
- 19. HI SPEED MOTORCYCLE 7% HONDA MOTORCYCLE 13% METRO MOTORCYCLE 2% RAVI MOTORCYCLE 2%SPEED MOTORCYCLE 1% SUPER POWER MOTORCYCLE 5% SUPER STAR 70 6% ZXMCO MOTORCYCLE 12%UNIQUE MOTORCYCLE 11% YAMAHA MOTORCYCLE 41%
- 20. BRIGHTO PAINTS 0% DIAMOND PAINTS 7% DULUX PAINT 3% HAPPILAC PAINT 2% ICI DULUX 4% MASTER PAINTS 11% SPARCO PAINT 73%
- 21. CHANGHONG RUBA AC 2% ENVIRO SMART DC INVERTER AC 10% FLOWER DC INVERTER AC 17% GREE AIR CONDITION 23% KENWOOD 3-DC INVERTER AC 14% ORIENT AIR CONDITION 32% PEL INVERTER AC 1% OTHERS 1%
- 22. CHANGHONG RUBA REFREGRATOR 9% DAWLANCE REFRIGERATOR 61% HAIER & HIGHER REFRIGERATOR 5% ORIENT REFREGERATOR 23% PEL REFRIGERATOR 2%
- 23. BAYER 13% BRAVO 5% CLOVER GUARD 1% COMPANION SPRAY 2% EVYOL PRODUCTS 54% JUMBO PESTICIDES 1% KANZO MOMENTUM 1% OOLALA SPRAY 1% SYNGENTA VETAKO 20% YELLOW TRAP CROP SAVER 2%
- 24. SERVIS SHOES 39% STYLO SHOES 18% METRO SHOES 11% EHSAN CHAPPAL STORE 8% STILETTO SHOES 6% ENGLISH BOOT HOUSE 3% INSIGNIA SHOES 2% SHOE BOX 2% TODS SHOES 2% GUCCI SHOES 1% BORJAN SHOES 1% OTHERS 7% 30 Players active, small merge in others
- 25. 144 Brands active, small merge in others AL MIRAH LAWN 4% AL-KARAM LAWN 11% BONANZA SATRANGI 5% CHINYEAR 2% DINERS GARMENTS 3% ETHNIC LAWN 3% FARAZ MANAN LAWN 1% FIRDAUS LAWN 1% GUL AHMED 16% ITTEHAD LAWN 1% JUNAID JAMSHED 10% KAYSERIA GARMENTS 2% KHAADI LAWN 1% NISHAT 3% OTHERS 33% PAREESA LAWN 3%
- 26. BIO AMLA SHAMPOO 1% BLACK ROSE HERBAL SHAMPOO 29% DOCTOR ANTI LICE SHAMPOO 4%ENGLISH ANTI LICE SHAMPOO 31% LIFEBUOY SHAMPOO 18% MEDICAM SHAMPOO 8% SILK SHAMPOO 3% SUNSILK SHAMPOO 6%
- 27. BORGES OLIVE OIL 1% CANOLIVE COOKING OIL 4% COMMANDER GHEE & OIL 1% DALDA CORPORATE 40% DASTERKHUAN GHEE & OIL 3% GAI GHEE & OIL 1% HABIB COOKING OIL 1% IFFCO GHEE & OILS 8%ITALIA OLIVE OIL 3% KASHMIR GHEE & OIL 1% MUNDIAL OLIVE OIL 4% OTHERS 3%PONS OLIVE OIL 1% SEASONS RICE BRAN OIL 1% SOYA SUPREME GHEE & OIL 1% SUFI GHEE & OIL 27%
- 28. KAUSAR MASALAY 5% MAROOF MASALAY 18% NATIONAL MASALAY 4% PHOOL MASALAY 10% SANFAZ MASALAY 5% SHAN MASALAY 58%
- 29. BADAR TEA 1% GINSENG GREEN TEA 7%MILAN DUST TEA 0% PEARL DUST TEA 1% PRIME MIXTURE TEA 0% TAPAL TEA 38% VITAL TEA 52% ZAIQA GOLD TEA 1%
- 30. BAKE PARLOR CUP CAKE 3% EURO BAKE CAKES 7% GIBS SWISS CREAM ROLL CAKE 11% HILAL CUP KAKE 16% KIMS CAKE 1% PEEK FREANS PRODUCTS 62%