Brandon Miller discusses how Land O’ Lakes has leaned in to both its 100-year history as a farmer-owned cooperative and the realities of modern agriculture to differentiate itself in a category that is by definition undifferentiated. He’ll explore how Land O’ Lakes’ genuine, self-aware approach has resonated with stakeholders across the board, from the farmer to the fork.
United States Code, Title 21, Section 321a. Federal government defines butter
Pulled from United States Department of Ag (USDA) 12-page standards of butter grades
Grade B, may possess any of the following to a slight degree: Malty, Musty, neutralizer, Scorched, Untensil, Weed & Whey
We are an agricultural company that sells butter (among other things)
We’re a farmer-owned co-op. Have been since 1921.
Together video (:60)
1/3 of farms in the US are led by women. We wanted to shine a light on that
She-I-O (:30)
We care a lot about the relationship between people and their animals
Rusty content (:90)
We are uniquely positioned to affect the food supply chain from ‘farmer to fork’
We need agricultural production to swell by something like 50% to meet that need
We are uniquely positioned to affect the food supply chain from ‘farmer to fork’
We need agricultural production to swell by something like 50% to meet that need
Even with current ag, we need something like 2 MM square miles of additional farmland.
Some studies suggest into the billions of people would starve
SXSW video (:60)
We are uniquely positioned to affect the food supply chain from ‘farmer to fork’
We need agricultural production to swell by something like 50% to meet that need
Median net income from farm operations is -$1,500, negative for last 5 years
Farmers have a uniquely frustrating existence. Some of the hardest work on the planet, yet outcomes are often outside of their control