2. ATTENTION:
First person that raises
their hand gets $10.
Be aware this could happen again
during this short presentation!!
3. 3
DOES programmatic TV
exist? It does.
/,prōgrƏ’matik/ TV inventory planned, bought and sold on impressions using system
automation with the use of advanced audience data, creating value
and operational efficiency for both the buy and sell side.
* Defined by our participation with GABBCON Working Group
4. The speed and efficiency of
programmatic TV
will only make you faster.
We have the relationships with the inventory partners
and take all the guesswork out of TV planning and buying.
We’re going to help make you more efficient, without all
the work, and support you along the way.
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5. We are transparently
on your side.
We know the demands agencies face. We can
alleviate the pain. Transparency improves
workflow and the agency relationship with
AudienceXpress, with clients, internally, and with
the industry at large.
55
7. Data, data
everywhere.
TV is becoming smarter. We now have the technology
to align the intelligence of digital with the legendary power
and reach of television.
77
8. Your clients.
Your business model.
No surprises.
We understand that not every agency/client
is the same. The flexibility of our platform
allows you to work the way you need to.
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*Introduction of myself (what I do at AX / part of the growth and evangelizing of PTV the last couple of years)
*MediaPost “thank you” Amelia Island experience
*We’ve got a lot of experts on programmatic TV in this group. I’m not going to give you the AudienceXpress 101 story – I want to share with you where we see this industry today and where we think it’s going next.
*Before we move forwardhit button for next slide transition to Hand Raise slide
*Follow-up on the 9:45am panel “…What the Hell is “Programmatic” Now?” with a couple of contextual points
*Highlight the working definition
100% Growth
All the agency holding companies.
We’re all doing it.
Now, we’re building products that will make it easier to put together the plans YOU need. Based on data and impression needs, the industry needs to move to tailor their offerings to be that valuable agency partner that can be trusted. Every time.