For innovative sleep gear e-tailer Casper, engaging customers with the dream of a better sleep experience demands more than the usual direct marketing palette. VP of Acquisition Terri Rockovich explains how the company using tech and messaging to move way beyond the banner. She explores how device and platform specific creative executions effectively engage consumers with an emerging brand.

1. - C r e a t i v e E x a m p l e s -
A u g u s t 2 0 1 6

2. CONFIDENTIAL
I N - I M A G E
Creative Examples

3. CONFIDENTIAL
A N I M AT E D A D S / / S I D E S K I N S
Creative Examples

4. CONFIDENTIAL
S I T E TA K E O V E R S
Creative Examples

5. CONFIDENTIAL
M O B I L E W E B
Creative Examples

6. CONFIDENTIAL
I N - A P P
Creative Examples

7. CONFIDENTIAL
FA C E B O O K C A N VA S
Creative Examples