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Steve gibson bright and shiny 3
- 1. 1 Steve R Gibson Bright and Shiny Objects
- 2. A Little about me • Starting doing search in 2001 – About 60 miles north of here for a law firm located in a town called Bountiful. • Built, managed or rebuilt over 1000 accounts for about 75 different companies / brands. • Faked a Super Bowl ad when I worked at Mazda (twice). • Currently work with Initiative on Hyundai, Kia, Best Western, many others. 2
- 3. Topics3 • What makes something Bright and Shiny? • One Bright and Shiny Idea. • How we can make Search more Bright and Shiny.
- 4. What?4 What makes Something Bright and Shiny? Depends on who you ask.
- 5. Bright and Shiny to Client or Boss5 • It’s New! • It’s a secret. • No one else is doing it. • Everyone is doing it. • The competition is doing it. • I read about it on MediaPost and think we should be doing it.
- 6. Bright and Shiny to Search Marketers6 • It’s New! • No one else is doing it. • No one else is doing it RIGHT! • The competition is doing it. • Its less expensive / more effective than what we are doing now. (Few others are doing it) (Consistently doing it)
- 7. There are so many7 • Yahoo Gemini, Stream Ads • Social and Search Fusion • Sensors • Biometrics • Hyper Local • True data integration • Retargeting, Remarketing • Programmatic Voice Search I am going to talk about a big one I see for 2015
- 8. Hey, Hi, Hello, Ok8 Voice Search is here and it changes the landscape. It changes the way a person conducts a search. It spans across devices. A few of the Brightest and Shiniest • Siri • Google (Moto & Glass) • Amazon Fire, Echo • Microsoft Band, Xbox
- 9. Hey, Hi, Hello, Ok9 In 2015, everyone will be talking to their wrist
- 10. Hey, Hi, Hello, Ok10 Search has generally been a REQUEST Voice Search makes it more of a COMMAND And will eventually turn it into a CONVERSATION
- 11. Hey, Hi, Hello, Ok11 Questions and Concerns for Search Marketers or Things to think about
- 12. Hey, Hi, Hello, Ok12 Does the thought process change when speaking a search term? I really want some bacon You think differently when you type compared to when you speak.
- 13. Hey, Hi, Hello, Ok13 What new terms do we exact match too? “Find” “Near Me” “Nearest”“Closest” “Look For” “Where is”“Show Me” “Go To”
- 14. Hey, Hi, Hello, Ok14 What about phrases that are very close? “I have a MATH problem” “I have a METH problem”
- 15. Hey, Hi, Hello, Ok15 Where does the search results data come from? • Paid results? • Device dependent? • Locality? How much do these companies know about you? How will that effect the results?
- 16. Hey, Hi, Hello, OK16 Other questions • Is there a number two spot? • Search without a SERP. • Will we be able to identify voice searches? • What other factors can we use to target? • History • Last geo position • Velocity, Direction • Heart rate How will you use Voice Search in 2015?
- 17. Making Search Bright and Shiny17 Things that make Search Bright and Shiny
- 18. Search is not18
- 19. 1 Percent19
- 20. I Search20
- 22. 22 Making Search Bright and Shiny Merchandise yourself… your team, your profession. • Expand – YouTube, LinkedIn, eBay, Amazon. • Create POV’s. • Build Infographics. • Create Case Studies. • Inform your client of new developments, changes, updates, etc..
- 23. 23 Thank You #skyabove Steve R Gibson LinkedIn Group
Hinweis der Redaktion
- What is so alluring, What is the trigger, perception. Going to do it. I read on the internet -----------
- What is so alluring, What is the trigger, perception. Going to do it. I read on the internet -----------
- What is so alluring, What is the trigger, perception. Going to do it. I read on the internet -----------
- What is so alluring, What is the trigger, perception. Going to do it. I read on the internet -----------
- So having to pick one bright and shiny object was not easy. Many were discussed in the previous presentations, roundtables, cocktail parties, etc…
- Or at their wrist. I think that iwatch is the tipping point. If you have interacted with any of these you quickly come to the conclusion that voice is the best input method.
- Conversation means that the search has an additional step, a clarification or re-query if you like.
- Many of which we. I have more questions than answers here.
- Search has generally been a request, Now its more of a demand.
- Search has generally been a request, Now its more of a demand.
- Does my thought process change? Where does the data come from? There is no number 2. Specific targeting of an individual. Call,
- Does my thought process change? Where does the data come from? There is no number 2. Specific targeting of an individual. Call,
- Lets face it. We are not. Search is not sexy. Not thought of as sexy. But it should be. A few things that i think make search bright and shiny
- We are not very good at this. Its something we struggle with.
- We are not very good at this. Its something we struggle with.