Organizations need to integrate their digital marketing efforts by breaking down silos between departments like content marketing, social media, and email marketing. By coordinating campaigns across channels, companies can increase customer engagement through relevant, consistent messaging that reminds customers of content and encourages them to interact across platforms. Properly integrated digital efforts can boost click-through rates and traffic.

1. Becoming a Content Marketer “Organizations must break down the Digital Marketing Silos” Chris Baggott @chrisbaggott

2. Old Way: Customers might post on Trip Advisor

14. Traffic Following Reminder Email

21. Blog Only

22. Average Click Through Rate of 16%