Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Sis thu 0900 lucinda holt
Ähnlich wie Sis thu 0900 lucinda holt (20)
Mehr von MediaPost
Mehr von MediaPost (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Sis thu 0900 lucinda holt
- 1. The World Is Changing. Are you? Lucinda Duncalfe Holt CEO, ClickEquaAons
- 2. 50 Online Spend ($ billions) 40 30 20 10 2006 2007 2008 2009 2010 2011 2012 eMarketer based on IAB/PWC #s
- 3. 40% 30% $50b 20% more to come 10% 0% Print Radio TV Internet Time Money KPCB’s Mary Meeker. Time from NA Technographics, spend Yahoo!
- 4. 100 Reach TargeAng Engagement 75 Viral TransacAon Relative Efficacy 50 25 0 Internet TV Print Radio Outdoor KPCB’s Mary Meeker from Chetan Sharma January 2011
- 17. • Deep channel experAse is criAcal • Quant is everything • Except for creaAve, which is essenAal too
- 18. • Deep channel experAse is criAcal • Quant is everything • Except for creaAve, which is essenAal too • And technology is mandatory
- 19. Few adverAsers can do this themselves New organizaAons Advanced tools
- 20. RelaAonship RelaAonship RelaAonship RelaAonship Manager Manager Manager Manager Channel Channel Channel Channel CreaAve CreaAve CreaAve CreaAve AnalyAcal AnalyAcal AnalyAcal AnalyAcal Technical Technical Technical Technical
- 21. RelaAonship RelaAonship RelaAonship RelaAonship Manager Manager Manager Manager Channel 1.Channel Matrixed teamsChannel Channel • Client‐centric CreaAve • Discipline‐based CreaAve CreaAve CreaAve 2. RelaAonship managers become business managers AnalyAcal 3. Shared cross‐channel accountability AnalyAcal AnalyAcal AnalyAcal Technical Technical Technical Technical
Hinweis der Redaktion
- \n
- \n
- every other thing is falling except internet\n
- It’s coming because it works\n
- Zillion channels, all important\nAnd they interact, which is terrible\neach channel has it’s own ecosystem, it’s own behaviors\ncrazy complexity\n
- Zillion channels, all important\nAnd they interact, which is terrible\neach channel has it’s own ecosystem, it’s own behaviors\ncrazy complexity\n
- Zillion channels, all important\nAnd they interact, which is terrible\neach channel has it’s own ecosystem, it’s own behaviors\ncrazy complexity\n
- Zillion channels, all important\nAnd they interact, which is terrible\neach channel has it’s own ecosystem, it’s own behaviors\ncrazy complexity\n
- Zillion channels, all important\nAnd they interact, which is terrible\neach channel has it’s own ecosystem, it’s own behaviors\ncrazy complexity\n
- Zillion channels, all important\nAnd they interact, which is terrible\neach channel has it’s own ecosystem, it’s own behaviors\ncrazy complexity\n
- PPC ecosystem (Alex Cohens’)\n
- Display is much much worse (Terry Kawaja’s) \n- example of channel shifting to quant\n
- \n
- \n
- \n
- \n
- don’t have to talk about the first one, that should just make lots of people in this room happy\nproblem is that you have to deal with #2 and 3 to be successful\n
- Relationship managers become business managers\n Performance orientation\n Strong across all disciplines\n Channel expertise\n Integrate channels and disciplines\n Matrixed CAT Teams = Creative/Analytical/Technology with channel expertise\n Shared cross-channel accountabilty\n
- data = complexity (need attribution, basics like statistical significance)\nintelligence = what to do. solves people problem\n
- \n