Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.

1. SEARCH & PERFORMANCE INSIDER SUMMIT 2019

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THE MOVE TO IMPLICIT SEARCH
EVOLUTION OF SEARCH
My vision when we started Google years ago was
that eventually you wouldn't have to have a search
query at all. You'd just have information come to
you as you needed it.
- Sergey Brin, Google

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THE MOVE TO IMPLICIT SEARCH
EVOLUTION OF SEARCH
Searches decline -7% YoY (on avg) each month since April 2013 for a net decline of -5B explicit searches.
2017 monthly YoY declines have been even steeper, avg. -10% / month
Monthly search query volume is back to mid [July] 2010 levels

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CHANGING CONSUMER ATTITUDES
EVOLUTION OF SEARCH
About three-quarters of US internet users are concerned about how
tech companies are using their data for commercial purposes, and
only about 1 in 10 are OK with that data being used for relevant ads,
according to an April 2019 survey by the Internet Innovation
Alliance (IIA) and CivicScience.
CONSUMERS WANT MORE PRIVACY

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ITP 2.1, ETP & SEARCH
EVOLUTION OF SEARCH
BROWSERS CONTINUE TO ADD COOKIE BLOCKING FEATURES

7. MARKETERS FACE UNIQUE CHALLENGES
AS SEARCH MARKETING EVOLVES
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SUPPLY QUALITY TRANSPARENCY & CONTROL AUDIENCES
• Limited volume from high
quality traffic sources
• Unreliable content
categorization, risky content,
fraud
• Masked or no domain
reporting
• Limited visibility into
subdomains
• Limited optimization
capabilities
• Privacy regulations
• Cookie tracking limitations
• Search activity moving outside
the search box

8. PERFORM MEDIA OFFERS UNIQUE SOLUTIONS
AS SEARCH MARKETING EVOLVES
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• Tier 1 publishers with high
volume
• Organic, in content ad
implementation
• Proven fraud prevention &
brand safety
• Visibility into domains and
subdomains
• Whitelisting & blacklisting
• Bid adjustments by domain
and device
• Contextual targeting
• 2 click validation model
• Leverage multiple intent
signals
SUPPLY QUALITY
TRANSPARENCY & CONTROL AUDIENCES

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KEY SUPPLY PARTNERS
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users

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INHERENT BRAND PROTECTION
BRAND SAFETY
Minimum Traffic Quality (TQ) Score & Human Review for All New Publishers
• All new publishers are assigned a TQ score, and only those that meet our strict threshold are
onboarded
• Expert teams manually review publisher content to ensure quality
Inherently Safe Ad Products
• 2 click search model removes your brand from the content
Ongoing Content Classification
• Proprietary machine learning engine scrapes all pages for content and classifies it
• Dedicated team reviews all world news within 15 minutes to classify content prior to any ad serving
Publisher & Advertiser Controls
• Publishers can implement topic blocks
• Advertisers can leverage negative keywords to avoid showing on specific content

11. NATIVE ADS
NEW FROM PERFORM MEDIA
DESKTOP & MOBILE NATIVE
ADS
• Top ComScore publishers
• Easy portability
• Efficient & cost-effective
• Full campaign management for $0
• Retargeting available
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RETARGETING WITH THE PERFORM MEDIA PIXEL
NEW FROM PERFORM MEDIA
• Retarget valuable audiences with an interest in your product
• Avoid showing ads to users that have converted
or are unlikely to convert
• Suppress or bid-modify implicit search and native placements
• Easily build custom segments directly in the Perform Media
Console

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KEY SUPPLY PARTNERS IN AUTO
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users

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KEY SUPPLY PARTNERS IN FINANCE
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users

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KEY SUPPLY PARTNERS IN HEALTH
BUILDING RELATIONSHIPS
Access to high quality
supply partners across
key verticals puts your
ads in front of highly
engaged users

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MONTHLY CATEGORICAL DATA
TOTAL OPPORTUNITY
Category Monthly Impressions
Health 1.32B
News 1.08B
Finance 545M
Arts & Entertainment 462M
Business & Industrial 431M
Law & Government 338M
People & Society 270M
Autos & Vehicles 217M
Sports 149M

17. PMC CONSOLE
PERFORM MEDIA
• Enterprise scale
• Unique insights
• Easy onboarding
• Fully managed at zero cost to you
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FEATURE COMPARISON CHART
UNIQUE CONTROLS
Product Feature Type Gemini Search Bing Google Ads Perform Media
Blocking Domains Targeting ✓ ✓ ✓ ✓
Targeting Domains /
Private Marketplaces
(PMPs)
Targeting X X X ✓
Category Targeting Targeting X X X ✓
Bidding by Domain* Bid Adjustments X X X ✓
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19. CASE STUDIES
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20. CASE STUDY
EDUCATION VERTICAL
BACKGROUND
A leading online higher-education portal with more than 2 million adult visitors
each month wanted to increase student signups while keeping CPAs at or below
$20.
SOLUTION
This education advertiser leveraged Perform Media’s Contextual Search ad
product to scale user acquisition efforts while improving CPA. Their use of
Perform’s two-click validation model and responsive ad formats helped drive
optimal performance. The Perform team further amplified results with publisher
targeting, bid adjustments and keyword expansion.
RESULTS
Perform Media drove 51,000 conversions between February and
November 2018. Monthly conversions increased 4,000% from
the first month of launch. We achieved a 10.4% conversion rate
with $19.00 CPAs and exceeded the client’s CPA target. Since
launch average CTR doubled and CPCs declined -27%.
TOP PUBLISHERS:
Perform Media has been a great addition to
our marketing mix and has driven strong
results, exceeding our performance goals.
We thoroughly appreciate the responsive,
capable team that we work with and their
ability to continue driving campaign and
platform improvements.
- Director of Performance Marketing

21. CASE STUDY
TECH TELCO
BACKGROUND & GOALS
Perform Media Search provides Tech Telco marketers with direct, transparent
access to top performing sites across the Media.net publisher network with over
85% reach in the US. CPA goals for onsite actions were brand dependent and
ranged from $3.72 to $14.00. Generally brands with less brand awareness had
higher CPA targets, and those with more brand awareness had lower CPA
targets.
SOLUTION
Marketers used Perform Media’s two-click validation model, which leverages
best in class contextual relevance targeting and generates related-topics
keyword pages on top Media.net publishers. Using this product, marketers
avoided accidental clicks and upon ad click, users were taken to the marketer’s
landing page to fill in the lead gen form.
Perform Media’s lead-generation campaign optimization algorithm allowed for
the target CPA to be met or exceeded throughout the campaign flight.
RESULTS
Perform Media generated 2,000 formfills per quarter and
consistently
surpassed lead-gen CPA targets by 32%. Some marketers
exceeded the industry average CTR at 24.04%.
Perform Media’s non-brand traffic was 35%
more efficient than standard search and
22% more efficient than the search partner
network.
- Tech Telco Advertiser

22. CASE STUDY
AUTO MANUFACTURERS
BACKGROUND & GOALS
Three of the top automotive manufacturers came to Perform Media to reach our
unique audience of in-market auto shoppers - at scale via a marketplace driving
efficient cost per engagements.
SOLUTION
Each of the top manufacturers leveraged Perform Media’s unique ad formats,
including our unique user pre-qualification model, targeting our engaged
audience throughout the funnel process.
RESULTS
All three automotive manufacturers reached engaged buyers and scaled
campaigns while maintaining high CVRs and exceeding cost per engagement
goals.
Through our marketplace, these auto manufacturers captured a highly targeted
audience of auto consumers, which they engaged with throughout the sales
funnel, from discovery to research, through to purchase.
Campaigns scaled easily and continued to exceed performance goals - all
campaigns exceeded conversion and cost per engagement goals, by up to 89%.

23. THANK YOU!