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Capabilities
Overview
September 2012

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Who We Are
Subsidiary of Began as a Now offer Partner to Designated a
Facebook beta campaigns and top advertisers Facebook
ads API developer intelligence and agencies Strategic
in 2010 across across all verticals PMD.
multiple
social platforms.
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What We Offer
ADVERTISING INTELLIGENCE
including in-depth analysis of
Facebook Premium and lifestyle profile of Facebook page post
View Tag Tracking Facebook fan base reach and engagement
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Client Highlights
Won competition against more than10 other API
vendors to become Samsung’s preferred API
partner to meet aggressive 2012 fan goals.
Initially tapped SocialCode in 2010 to drive 750,000 fans in
under two weeks for the inaugural year of Small Business
Saturday. Now partner to grow communities, engagement and
activation (credit card signups) across multiple business lines.
Drove sign ups and participation in the Perk
Rewards customer loyalty program. Launched new
new mint chocolate chip K-cup flavor.
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Leveraging Social Advertising
Achieve your objectives through a cross-platform approach
Build a Become part Proactively
community of the reach
to activate conversation professionals
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Cultivate an Owned Community to Reap the Greatest Return
Community members Community members
have broadcast power, convert at a rate 2 to 5X higher
generating 38 earned impressions than non-members
per engagement. on downstream offers.
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Not all community members are created equal.
Engaged members are the value drivers.
Targeting “Social Influencers” leads to…
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How We Can Help Meet Your Objectives
CAMPAIGN OBJECTIVES
GROW REACH & ENGAGE ACTIVATE
EFFICIENTLY GROW EFFECTIVELY DRIVE PROFITABLY CONVERT
a qualified, valuable awareness and users on offers and
community community engagement promotions
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Case Study: Grow Rapidly & Efficiently
Fueled growth of a fan base for
automaker’s launch of a new eco model
GROW
Doubled fan base
surpassing the million
fan threshold
Growth fueled by
competitive conquesting
and targeting fans of
sister brand pages
Identified the segments
of responders and what
they responded to
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Case Study: Reach & Engage
Maximized reach and engagement
among brand’s fans and friends of fans
REACH & ENGAGE
Boosted page
engagement by 10X by
promoting video content
Targeting fans and
friends of fans garnered
20K shares
Measured 34% increase
in awareness of new
model through pre-post
campaign polling.
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Case Study: Activate
Targeted cultivated fan base to
efficiently drive conversion on launch offer
ACTIVATE
Drove 45K
submissions for
launch special offer
Saw a 3.8X higher
conversion among
fans than non-fans
with the same
interest set.
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