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The document describes how a mobile application and companion Facebook app can be used to drive traffic to local retailers. The apps allow retailers to send personalized offers to users based on their social graph information and interests. Retailers get analytics and can target specific segments like bargain shoppers or foodies with relevant messages and offers to get them to visit stores.

Technologie Business

How to Drive Traffic to a Local Retailer Marc Hayem mhayem@microstrategy.com / @marchayem

Personalized offers based on social graph information ,[object Object],[object Object],[object Object],National promos / events Give-away to be redeemed at store Local promos / events

How it all works Consumer Intelligence Facebook Social Graph

Marketing gets analytics and segmentation dashboard+ CMS

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Marc

1. How to Drive Traffic to a Local Retailer Marc Hayem mhayem@microstrategy.com / @marchayem

2. Mobile Application login

3. Application notifies user of offers

5. Facebook Companion App

6. How it all works Consumer Intelligence Facebook Social Graph

7. Marketing gets analytics and segmentation dashboard+ CMS

8. Advanced Segmentation and Targeting Brand Fans Custom Segments Targeted Message / Offer Bargain Shopper, Over 35 Foodie, Single Outdoor enthusiast, CA Working Mother

9. Thank you

Hinweis der Redaktion

An Introduction to MicroStrategy: Who We Are The 4 Megatrends Impacting Companies Today (Big Data, Mobile, Cloud & Social) How MicroStrategy Can Uniquely Help Companies Capitalize on These Trends