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Jeff media post deck final
1.
Using Social Data
to Determine Your Most Profitable Customers and Connections Jeff Ragovin - @JeffRagovin Co-Founder and Chief Strategy Officer Buddy Media © 2012 Buddy Media Inc. Proprietary and Confidential
2.
What you‟ll learn
today: The Giants and the Patriots are going to the Super bowl It‟s Chinese New Year (year of the Dragon) The power of social recommendations How brands are implementing social experience across the web How companies can gauge the power of sharing © 2012 Buddy Media Inc. Proprietary and Confidential
3.
RAISE YOUR HAND
IF… YOU HAVE SHARING FUNCTIONALITY ON YOUR SITE. © 2012 Buddy Media Inc. Proprietary and Confidential
4.
KEEP IT RAISED
IF… YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN THROUGH SHARING. © 2012 Buddy Media Inc. Proprietary and Confidential
5.
KEEP IT RAISED
IF… YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN BY PRODUCT THROUGH SHARING. © 2012 Buddy Media Inc. Proprietary and Confidential
6.
KEEP IT RAISED
IF… YOU KNOW HOW MUCH REVENUE IS BEING DRIVEN BY CUSTOMER THROUGH SHARING. © 2012 Buddy Media Inc. Proprietary and Confidential
7.
I needed something
to help put all of my cords and plugs in my briefcase neatly… © 2012 Buddy Media Inc. Proprietary and Confidential
8.
So I asked
for advice… …from my social network © 2012 Buddy Media Inc. Proprietary and Confidential
9.
© 2012 Buddy
Media Inc. Proprietary and Confidential
10.
After all of
the suggestions, I settled on a winner… © 2012 Buddy Media Inc. Proprietary and Confidential
11.
© 2012 Buddy
Media Inc. Proprietary and Confidential
12.
The problem is
they have no idea how people are sharing or how much revenue is being generated across the social channels © 2012 Buddy Media Inc. Proprietary and Confidential
13.
I‟m not the
only one who has taken to my social network to ask for recommendations… © 2012 Buddy Media Inc. Proprietary and Confidential
14.
© 2012 Buddy
Media Inc. Proprietary and Confidential
15.
© 2012 Buddy
Media Inc. Proprietary and Confidential
16.
© 2012 Buddy
Media Inc. Proprietary and Confidential
17.
So how can
you tie this into your business? © 2012 Buddy Media Inc. Proprietary and Confidential
18.
© 2012 Buddy
Media Inc. Proprietary and Confidential
19.
© 2012 Buddy
Media Inc. Proprietary and Confidential
20.
© 2012 Buddy
Media Inc. Proprietary and Confidential
21.
© 2012 Buddy
Media Inc. Proprietary and Confidential
22.
© 2012 Buddy
Media Inc. Proprietary and Confidential
23.
Understand your conversion rate
by network © 2012 Buddy Media Inc. Proprietary and Confidential
24.
Did you know… The
average Facebook share generates $2.10 in incremental sales. -Aggregate ConversionBuddy Client Data © 2012 Buddy Media Inc. Proprietary and Confidential
25.
Did you know… The
average conversion rate for a Facebook share is 10.2% -Aggregate ConversionBuddy Client Data © 2012 Buddy Media Inc. Proprietary and Confidential
26.
Did you know… The
most sharing for Internet retailers occurs on Wednesdays, followed by Thursdays. -Aggregate ConversionBuddy Client Data © 2012 Buddy Media Inc. Proprietary and Confidential
27.
Four years ago, Facebook
looked like this… © 2012 Buddy Media Inc. Proprietary and Confidential
28.
© 2012 Buddy
Media Inc. Proprietary and Confidential
29.
What‟s missing?
© 2012 Buddy Media Inc. Proprietary and Confidential
30.
No Comment button No
„Like‟ button No Share button No Pages No Timeline/Ticker © 2012 Buddy Media Inc. Proprietary and Confidential
31.
In 2012, everyone
is online and everyone is social. © 2012 Buddy Media Inc. Proprietary and Confidential
32.
1 Nearly in 5
minutes online is spent on social networks. Source: comScore Media Metrix, March 2007 - October 2011 Source: comScore Media Metrix, March 2007 - October 2011
33.
Consider a puzzle
© 2012 Buddy Media Inc. Proprietary and Confidential
34.
For all this
time, we‟ve been missing one piece. © 2012 Buddy Media Inc. Proprietary and Confidential
35.
People want to
be social everywhere online. You need to enable social experiences everywhere. © 2012 Buddy Media Inc. Proprietary and Confidential
36.
© 2012 Buddy
Media Inc. Proprietary and Confidential
37.
© 2012 Buddy
Media Inc. Proprietary and Confidential
38.
© 2012 Buddy
Media Inc. Proprietary and Confidential
39.
© 2012 Buddy
Media Inc. Proprietary and Confidential
40.
© 2012 Buddy
Media Inc. Proprietary and Confidential
41.
Brands need to
know: Where people are finding products How often they are sharing products How much revenue is being driven per share © 2012 Buddy Media Inc. Proprietary and Confidential
42.
So, what do
you need to do? © 2012 Buddy Media Inc. Proprietary and Confidential
43.
Stop focusing just
on the “where” © 2012 Buddy Media Inc. Proprietary and Confidential
44.
Start focusing on
the “what” social experience that gets consumers sharing everywhere © 2012 Buddy Media Inc. Proprietary and Confidential
45.
THANK YOU! E
Jeff Ragovin @JeffRagovin Co-Founder and Chief Strategy Officer Buddy Media © 2012 Buddy Media Inc. Proprietary and Confidential
Hinweis der Redaktion
NOTE: DO NOT MENTION QVC AS A CLIENT!!!!!!!!!!
This shows the ability to share to Facebook directly from the product page
The product share then ends up both on the Timeline and as a story in the Ticker
This is just one example from our ConversionBuddy social commerce dashboard. You’re getting all of this revenue per share data.
This is what Facebook looked like in 2007
Mike:
This is an example of the Westin’s website, in which there is a poll on the right side of the page
When I take the poll, it prompts me to share to Facebook
That share then ends up on my Timeline
Additionally, the share ends up as a story in the Ticker
Here’s an example of the Build a Bear site providing a social experience
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