In a world full of choices, especially when it comes to restaurants, we've always got to be thinking about how to entice the consumer to devour our brands delicacies. Finding a way to balance culinary innovation and operational practicalities when diving into menu optimization is no easy feat. Erbert & Gerbert's takes on their menu marketing journey from brand positioning and strategic planning to market research and driving results.

3. EAU CLAIRE, WI
est.1988

9. “Oh yeah, I always used to get
Erbs & Gerbs when I was super wasted
after bar close. Loved those
weird sandwiches!”
Some professional marketer... somewhere out there

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14. GUTS

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23. People buy experiences…
Not sandwiches.

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