LAN Airlines is a household name in South America, but needed a lift in brand awareness with U.S. tourists. The airline company thus turned to Expedia to help generate buzz in the U.S. market, leveraging emerging and innovative platforms. In 2011, LAN Airlines was a participating partner in Expedia’s FriendTrips campaign, the largest sweepstakes in Facebook history. Without having to do the heavy lifting – and heavy spending -- LAN Airlines enjoyed the success and buzz that the campaign generated. This year, LAN Airlines signed on to work with Expedia Media Solutions for a second time on a multi-platform social media campaign called South America Week, which featured a total of five South American travel brands. In this OMMA Social case study, LAN and Expedia will share their learnings on how they’ve cooperated their way to social media success, and two (or more) brands are better than one. Presenter Pierina Lerida, Manager, Online Travel Agencies, North America, LATAM Airlines Group Noah Tratt, Global Vice President of Media Solutions, Expedia

5. Engagement was up with
representing a 750% increase
EXPEDIA GAINED
1M NEW FANS IN 6 WEEKS15-30X MORE MENTIONS
ON THE WALL

15. PERU
Passengers +49%
Room Nights +145%
Tickets +16%
ARGENTINA
Passengers +10%
Room Nights +8%
Tickets +16%
CHILE
Passengers +22%
Room Nights +37%
Tickets +35%
ECUADOR
Passengers +38%
Room Nights +158%
Tickets +28%
COLOMBIA
Passengers +45%
Room Nights +87%
Tickets +28%
BRAZIL
Passengers +38%
Room Nights +84%
Tickets +15%

21. Engagement
Partnership
Innovation

22. Questions?