Optimizing Email With Machine Learning

1. Anna Bowles, Growth & Retention @ Square
Optimizing Email with Machine Learning
December 6, 2017 1

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6. Payments are at the center of all we do
Start Run Grow
POINT OF SALE ANALYTICS CAPITAL
HARDWARE EMPLOYEE MANAGEMENT CUSTOMER ENGAGEMENT
INVOICES APPS
Free point of sale app that runs on iOS
and Android devices
A real-time, centralized view of
business data to help to manage
operations
Fast, transparent loans offered to
prequalified sellers based on payment
history and repaid automatically through
card sales
Start accepting card payments in minutes
with Square’s hardware, including Square
Stand and the contactless and chip
reader
Manage employee timecards, oversee
multiple locations, and view detailed
sales reports
Engage customers and conduct closed
loop email marketing
Quickly and easily create custom
digital invoices and quickly collect
payment
Marketplace to select third-party software
products (such as Intuit) to integrate with
Square

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An approach to problem solving, learning, or
discovery that employs a practical method not
guaranteed to be optimal or perfect, but
sufficient for the immediate goals.
Heuristics;

8. 90% of conversions

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the RIGHT MESSAGE
to the RIGHT PERSON
at the RIGHT TIME
the RIGHT MESSAGE
to the RIGHT PERSON
at the RIGHT TIME

13. square.com