2. Most people follow 6 or more
brands.
Number of brands US Twitter users follow
Number of brands
% of Twitter users
Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer
3. Followers want brands to talk to
them.
Reasons to follow a brand on Twitter
% of respondents
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
4. When brands talk, it has an impact.
A brand’s followers are more likely to act.
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
5. Intel @intel
The #UltrabookHunt prizes have been found! Check
back soon for winner announcements and when the next
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+
Connections are the new impressions.
Promoted by Intel
Amplification is the new frequency.
6.
7.
8.
9. Promoted Tweets are engaging.
1-3% Twitter Average
7-10% with a Promoted Trend
.01-.05% Standard Display Ads
16. Tweets
Twitter @twitter 1m
For driving transactions.
Bonobos @Bonobos 1m
Sale unlocked! Our awesome fitting Oxfords are only $65 for the
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Bring value.
