The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
1400 revision noah harlan
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2. The start of the story... In 2009... Two Bulls created the ground-breaking immersive experience The Hidden Park called the ‘iPhone’s gold standard experience app’ by Advertising Age. Combining location-based gaming with augmented reality it featured on the Apple App Store, was critically acclaimed and won numerous awards. The iPhone’s gold standard experience app - Advertising Age The Hidden Park is awesome … an experience like none other - FingerGaming.com Well worth the $6.99 … very highly recommended - Joshua Gans, author of Parentonomics
4. The Branded Experience In 2010... Two Bulls created a branded experience for NetCom, a subsidiary of Scandinavia’s largest telco network, TeliaSonera. Soul of the Stone (Den Hemmelige Parken in Norwegian) integrated social gaming into an immersive experience for the first time. Players were able to link their Facebook accounts to the game and interact with the characters both before and after the game. The game was a huge hit for NetCom, dramatically raising their brand awareness and winning the prestigious GullTasten award.
6. In 2011... Two Bulls is working on experiences for several international brands, including Coke and Samsung. At the 2011 Mobile World Congress Two Bulls won the Coke Brand App Challenge for Coke Portals. Coke Portals builds on Two Bulls’ experience in immersive gaming by turning every Coke machine into an entertainment portal. It is an app that leverages Coca-Cola's global market presence, inspiring consumers to participate in fun and rewarding challenges. The Ultimate Immersive Experience 2011 WINNER
