1. RMG NETWORKS
April 11st, 2012
Media Post
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2. The Sky Is The Limit
For Engagement
Valuable Audience
Unique Context
Long Dwell Time
Captive Viewing
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3. LAUNCHING A NEW
MEDIA PLATFORM IN IFE
Total Brand Immersion
New Touchscreen Platform
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4. NEW AD UNITS FOR IFE Pre-Roll
Banners
Video
On-Demand
Leverage online and broadcast Custom
creative units in the IFE context Micro-sites
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11. RICH REPORTING TOOLS
Track and optimize ad viewership with data taxonomy
Impressions and time spent, all available by flight number, route, cabin class,
time of day and much more
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13. Online Targeting + Power of TV
Founding advertiser packages running now
Full Delta fleet of 5 million passengers a month
Other major carriers will have similar functionality in 2013
Unmatched addressable TV reporting
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