4. Increase In BT Spending eMarketer: BT Online Advertising Spending 2008 - 2014

5. Growing In Importance eMarketer: BT Online Advertising Spending as a % of Total Display 2008 - 2014

6. Year Over Year Consistent Growth eMarketer: BT Online Advertising Spending 2008 - 2014 2008 47.6% 2009 19.4% 2011 20.0% 2010 21.6% 2013 23.5% 2014 23.8% 2012 25.9%

7. 2011 – Banner Advertising Is Dominant eMarketer: US Online Ad Spending By Format: 2010 -2015 Media Type 2010 2011 2012 2013 2014 2015 Search $12.00 $14.38 $17.03 $18.85 $20.19 $21.53 Banners Ads $6.23 $7.61 $8.94 $9.93 $10.97 $11.73 Classified $2.60 $3.00 $3.35 $3.65 $3.98 $4.29 Video $1.42 $2.16 $3.09 $4.20 $5.64 $7.11 Rich Media $1.54 $1.66 $1.73 $1.74 $1.73 $1.68 Lead Gen $1.34 $1.42 $1.45 $1.47 $1.50 $1.52 Sponsorship $0.72 $0.91 $1.05 $1.18 $1.32 $1.47 Email $0.20 $0.16 $0.16 $0.17 $0.17 $0.18 Total $26.04 $31.30 $36.80 $41.20 $45.50 $49.50

8. 2011 – Banner Advertising Is Dominant eMarketer: US Online Display and Search Ad Spending: 2010-2015

9. Facebook Connect Drives Sharing

10. Google and the Link to Paid Search

11. Google +

12. Playboy Corporate America Corporate America is rewarded for hookups and one-night stands, and that ’s how much respect most corporations show toward their customers. Don’t hate the player. Hate the game. Quote from “The Thank You Economy” by Gary Vaynerchuk

13. 17

14. From “The Thank You Economy” by Gary Vaynerchuk The Safe Middle

15. From “The Thank You Economy” by Gary Vaynerchuk Making it Memorable

16. Results Prove BT as Dominant 187.5% 155.0% 125.5% Average TargetCast Results 2011

17. Technology has come so far, TargetCast can distinguish awareness, interest, brand evaluation, purchase commitment and purchase referral: Connecting the Dots

18. Technology Advancements

19. Mobile and The Shopping Consumer

20. eWallet and Personalization

21. Many Powerful Players Involved

22. 2008 2009 2010 2011 Exchange Traded Display Taking Hold

23. * Indicates Self-Serve option Key Players

24. DSPs Offer Many Benefits

25. Fluid RTB

26. Self Serve DSPs

27. Cross Platform Opportunities

28. The Privacy Debate

29. Jon Leibowitz Chairman, Federal Trade Commission

31. Digital Advertising Alliance

33. High Profile Partnerships

38. The Registration Process

40. More Clarity is Needed

41. Greater Adoption is Needed

42. Creative Guidelines Must Be Followed