Using Reddit to Spike Your Media Coverage - Bulldog Reporter Webinar
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The document discusses how to use Reddit to generate media coverage and find content ideas. It provides an overview of Reddit, including its history, key features like subreddits and upvoting/downvoting, and rules. It then outlines strategies for using Reddit to find ideas, such as becoming an active user, searching within popular subreddits, and modeling top content. Finally, it shares case studies of companies that successfully generated coverage and backlinks from content found on Reddit.
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Using Reddit to Spike Your Media Coverage - Bulldog Reporter Webinar
- 1. PRESENTED BY DANIEL RUSSELL Director of Go Fish Digital Using Reddit to Spike Your Media Coverage
- 2. Generating earned media is hard @dnlRussell HARD
- 4. @dnlRussell HARD Getting buy-in from clients, bosses, and teams is
- 5. Online forums are amazing places to find content ideas @dnlRussell
- 6. Reddit is the biggest (and best) forum @dnlRussell
- 7. Reddit is an amazing place to find content ideas @dnlRussell
- 9. MESSAGE BOARDS IRC SLASHDOT DIGG REDDIT @dnlRussell
- 10. #8 most visited site (Alexa rank) @dnlRussell
- 11. 274 million unique visitors in January 2017 @dnlRussell
- 17. @dnlRussell
- 19. @dnlRussell
- 24. @dnlRussell
- 25. @dnlRussell
- 32. @dnlRussell
- 33. How do you use Reddit to find ideas @dnlRussell
- 36. @dnlRussell
- 38. Site @dnlRussell
- 40. @dnlRussell
- 41. @dnlRussell
- 42. Limit Results to a Subreddit @dnlRussell
- 43. @dnlRussell
- 45. @dnlRussell
- 47. @dnlRussell Subreddit + Top + Past Month
- 49. Case Study 1 Popular Subreddits @dnlRussell
- 53. @dnlRussell
- 54. @dnlRussell
- 55. 600+ links . 7,000+ social shares RESULTS @dnlRussell
- 56. Case Study 2 Top Content @dnlRussell
- 60. @dnlRussell
- 61. @dnlRussell
- 62. morphing GIF of presidential limos over the years CONTENT @dnlRussell
- 63. @dnlRussell
- 64. DA 90+ links . social shares RESULTS @dnlRussell
- 65. Case Study 3 Trending Items @dnlRussell
- 69. @dnlRussell
- 70. @dnlRussell
- 72. @dnlRussell
- 73. 10 million views coverage/mentions 20+ links RESULTS @dnlRussell
- 76. Reddit Data is Skewed @dnlRussell
- 80. 42% College Degree+ (18% high school or less) @dnlRussell
- 86. 03 Model and riff on top content @dnlRussell
- 88. @dnlRussell
- 90. Thank you. Questions? @twitterhandle www.website.com Agility PR Solutions, a subsidiary of INNODATA INC. (NASDAQ: INOD), provides powerful, yet easy-to-use media database, monitoring, and analytics solutions for tomorrow’s communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. Whether we do it for you or help you do it yourself, our patented monitoring technology and team of media analysts make it easy to monitor and measure traditional, broadcast, social media, and online coverage. Visit www.agilitypr.com to find out more.