Warner Bros would be the best company to globally distribute the thriller film because:
1) As a global company, Warner Bros could distribute the film worldwide, allowing international audiences to engage with the worldwide plot of a viral threat.
2) Warner Bros has experience and knowledge distributing successful thrillers, increasing the chances of creating a legitimate thriller.
3) As a subsidiary of Time Warner conglomerate, the film could later be broadcast on TV and released on DVD/Blu-ray, expanding its audience reach.
4) Private investment from Time Warner means a big budget for high production/distribution quality, allowing use of professional cameras and casting well-known actors.
1. EVALUATION – Q3
What kind of institution might distribute your media product and
why?
Kellie Ward
2. Scale;
What?
We have decided that our thriller would be best to largely
produce & distribute on the biggest you can get; a global
scale.
When a film is distributed to audiences globally, it literally
means that it reaches people nationally. All over the world
Why?
As the overall plot of our thriller regards a worldwide
situation (virus) it would therefore be completely necessary to
give people from various locations the opportunity to be
involved in the consumption of the film, as it relates to them,
this broadens our target and potential audience.
3. The production&distribution
company we chose
What we chose?
The Hollywood production/distribution company best suited
to our type of film is Warner Bros, and we decided this in the
early stages of planning. Here is a screenshot of when we first
considered Warner Bros, in our pitch:
4. Why Warner Bros are suited to
distributing our film
One of the main appealing factors
that led to us selecting Warner
Bros as the best suited
distribution company was the fact
that it had many previous years
experience and knowledge of
highly successful thrillers. This
would obviously increase our
chances of creating a creating and
putting out a legitimate thriller
which would fulfill the purposes to
entertain and make money.
5. Why Warner Bros are suited to
distributing our film
Warner Bros is a conglomerate
Although Warner Bros is a huge company in itself, it is only
a subsidiary company of the leading media institution Time
Warner, which means that it is part of a large group of
various mass media companies also owned by Time Warner.
Being a part of this conglomerate comes as a huge advantage
to all of the consisting companies, including Warner Bros!
Because it would give vast opportunity for our thriller to later
on be broadcasted on many other types of technology such as
TV and leased on DVD/Blu-ray formats; linked via Time
Warner.
6. Investment values
What?
As money isn’t provided by a governmental company, it is not limited
to a small budget and the only real restriction is whether Warner Bros
are willing to give our film as much money as we’d like for it.
The private investment of this global media group means that they can
found huge amounts of money for high quality production &
distribution!
Why?
Our thriller requires a relatively big budget, as the visuals MUST be
believable otherwise it will not be successful in reflecting the genre of
a thriller – to thrill.
A lot of money would give us access to high quality equipment
such as Arri Alexa cameras (used in 007 Skyfall). It could also
cast well known actors and increase promotion and press of the film
7. Marketing advantages
A lot of successful modern marketing is cheaply
operated on things such as social networks; like
FaceBook, twitter etc.
HOWEVER – money can buy more direct and
practical advertising that will reach, entertain, and
entice bigger masses of people. These investive
marketing strategies : merchandise, print
advertisements (magazines, newspapers), television
and radio featuring, online digital film screeners.
8.
9. Format
This means that our content would be
professionally released in a digital
cinematography format (Which is relevant
because of the special video effects and
complexity of our thriller visuals). Digital formats
consist of a grained structure, rather than using
pixels, which results in the high definition that we
desire.
10. Conclusion – Warner Bros are
the best for our thriller!
Due to experience and money.