Engaging an audience

1. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
Presenter : Alan Stevens FPSA, PSAE,
MCIPR
Twitter: @mediacoach
Facebook: facebook.com/mediacoach
Poland Club, March 2012

2. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
Please ensure your mobile phones are on
(silent)
Pictures and video may be taken
Twitter: @mediacoach
Facebook: facebook.com/mediacoach
Poland Club, March 2012

3. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
When you engage a speaker to do 40
minutes, it is not a 40 minute speech
Poland Club, March 2012

4. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
It’s at least 3 months of engagement with
the audience
Poland Club, March 2012

5. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
MPI Learner Outcomes:
• Know how to work more effectively with speakers and presenters
• Be able to deliver events with greater audience engagement
• Understand how to increase satisfaction levels among attendees
• Understand how to use social media backchannels
Poland Club, March 2012

6. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
Poland Club, March 2012

7. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
What do do in the the run-up to an event
Social Media Co-ordinator Twitter Team
Poland Club, March 2012

8. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
What do do in the the run-up to an event
The Event Planner:
1) Define the audience
2) Locate the audience online
3) Create event hashtag (eg #IMEX2012)
4) Appoint Social Media Co-ordinator
5) Appoint a Twitter Team
6) Liaise with the speaker
7) Engage with the audience
Poland Club, March 2012

9. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
What do do in the the run-up to an event
Social Media Co-ordinator
Sets up groups on
Poland Club, March 2012

10. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
What do do in the the run-up to an event
Social Media Co-ordinator works with:
Twitter Team, who engage with
potential and actual audience on:
Poland Club, March 2012

11. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
What do do in the the run-up to an event
The Speaker :
1) Joins social media groups related to event
2) Engages with the audience online
3) Promotes event hashtag (eg #IMEX2012)
4) Poses questions online
5) Stimulates online debate
6) Liaises with event planner
7) Modifies speech to meet audience needs
Poland Club, March 2012

12. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
During the event
Polls Twitterfall
Keynote Tweet AutoTweet
Poland Club, March 2012

13. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
During the event
Poland Club, March 2012

14. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
During the event
Poland Club, March 2012

15. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
During the event Twitterfall
Poland Club, March 2012

16. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
During the event Polls
Poland Club, March 2012

17. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
During the event
Poland Club, March 2012

18. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
During the event
Keynote Tweet AutoTweet
HootSuite
Poland Club, March 2012

19. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
After the event
Slideshare
GoToWebinar TwapperKeeper
Poland Club, March 2012

20. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
After the event
TwapperKeeper
Poland Club, March 2012

21. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
After the event
Poland Club, March 2012

22. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
After the event
GoToWebinar
Poland Club, March 2012

23. So much more than a speech
Engagement before, during and after an event
Engagement before, during and after an event
After the event
Slideshare
Poland Club, March 2012

24. Thank you for listening
Web : www.mediacoach.co.uk
(FREE EMAIL NEWSLETTER)
Email: alan@mediacoach.co.uk
Phone: +44 20 8220 6919
Twitter: mediacoach
Skype :mediacoach