1. Social Marketing Through Influence with Murray Newlands MurrayNewlands.com

3. Online for 10 years

4. Murraynewlands.com and other content sites

5. Blog Clubs in London and San Francisco

6. Advise content sites about monetization

7. Run events around the world

8. Author / Speaker about blogging and social media

9. I run the Affiliate Marketing Awards

10. Advisor to VigLink.com – content monetization company

12. They know how to MAKE and PROMOTE the best SOCIAL media content

16. Increase in traffic

17. digg, Stumbleupon

18. Page 2 of Google for the term “Social Media Marketing Conference” at the time

19. Interest from other bloggers in attending

21. Conversation on Facebook

23. Got to know him first

24. Commented on his blog

25. Offered him a press pass

26. Sent him a relevant targeted copy

27. Promoted Post, Twitter, Facebook, Blogs

30. Find them on Twitter, Facebook and YouTube and see where they engage.

33. If you want your clients to get written about on blogs, then get them blogging

34. You will understand them

36. Top US fashion bloggers

37. Google.com search fashion blog

40. Business2blogger.com

41. Bloggerlinkup.com

42. Seededbuzz.com

44. London Blog Club

47. Don’t send a press release right off

49. Find blogs in likely areas and comment, once every 2-3 weeks

50. Follow them on Twitter

51. RT their content if it’s good

53. Fame

54. Links

56. Do they have PR contact information?

58. Exclusive information

59. Get them a press pass to an event

60. Do a post on your blog site as a list of top 10 bloggers in the field

61. An interview on your company blog

62. Quote them on your blog and link back to them

64. Showing off new products

65. Demonstrations of new products

69. Ebuzzing now in the UK

70. Promote Tweets

71. Find real fans who will say nice things

72. Make them disclose if being paid

74. Then there was no backlash to his second

76. We have all searched Google and landed on wonderful reviews which we know are affiliate sites

77. Plenty of influencers are affiliates