Planning a Contest on Facebook? Fatal Mistakes & Hidden Success
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Planning a Contest on Facebook? Fatal Mistakes & Hidden Success
- 1. Your Moderator Dennis YU CEO Blitzlocal dennis@blitzlocal.com Twitter.com/dennisyu Blog: dennis-yu.com
- 3. While contests certainly drive traffic, what happens AFTER the contest and how do you get the "right" customers vs folks who just want to get a discount or just want to win the ipad?
- 4. What metric is most important to measure at each stage of your contest-- especially regarding ROI?
- 5. How do you predict how much traffic you'll get, conversion rates, signups, etc?
- 6. What about all these brands that requires users to like a page (fan-gating) or provide extended permissions-- when is the hit to conversion rate worth the extra data?
- 8. Company Overview Votigo is the leading social media marketing and technology company helping businesses to better engage with their customers through the use of user-generated photo & video contests, interactive sweepstakes, and online promotions on Facebook, Twitter, Mobile, and stand-alone sites.
- 9. 5 Company Overview Votigo creates viral and engaging social media promotions that drive measurable results for our clients. BRANDS WE WORK WITH …
- 10. 6 Contests & Sweepstakes Benefits Increase Likes Virally spread your marketing message Build community around your brand Gain access to great content Grow your customer base
- 11. 7 Contests & Sweepstakes Tips for Success Clearly define your objectives Decide what platforms to run on Promote it Make it social Choose the right partner
- 12. 8 Contests & Sweepstakes Common Mistakes Too complicated to enter Poorly promoted No “Like” gate Doesn’t follow Facebook’s Promotion Guidelines
- 13. 9 Contests & Sweepstakes Facebook Promotion Guidelines Promotions must run within Apps Don’t use Facebook features for core promotion actions Don’t use Facebook’s name http://www.facebook.com/promotions_guidelines.php
- 17. Photo submission
- 18. Share + Invite Friends
- 19. 50,707 new fans
- 20. 7,237 entries
- 21. 27,608 votes
- 22. 7,034 comments
- 26. Contests & Community Growth Range: +45% to +1773% Average +626%
- 27. 4 QuickTips for Facebook Contests facebook.com/firebellysocial
- 28. Why contests?
- 30. #1 Use a 3rd party app
- 32. #2 Promote your promotion
- 34. #3 Make it easy to enter
- 36. #4 Big prize (or many prizes) relevant to your brand
- 39. How Do You Stand Out In A Crowd? YOU
- 40. AutoPosting to Facebook Fans 450,000 views of the video (making it the 5th most viewed video when it debuted – worldwide!) 90,000 comments (making it the most commented on video for that day – worldwide!) 700,000 page views on their website. 100,000 shoes designed and saved in new accounts 1000+ new facebook fans *Results In One Week Results: Case Study: Shoes Of Prey Increase in Revenue?
- 41. Case Study: Blog Contest Run over 7 Days Prizes were tickets to Brandy Mychals event 10% of fans participated 60% attended event 80% purchased continuing education Increased ticket sales 4x! Increased profits from event 8x!
- 42. Big Numbers or Big Results Which Do YOU Want?
- 43. From the What Not To Do File… Learn from these examples so you won’t get beat up!
- 44. The Best Kept Secret Easy To Remember URL and Traffic Generation Is KEY!
- 46. Don’t Get In Trouble… …Know The Rules!
- 47. The Art of Amplification Borrow 3rd party creditability in niche to increase exposure = increasing fans by 10x in one week. Trained fans to become tagging machines! “Tag Tuesday” where fans engage one another and page. Narrow focus on only what is appropriate for niche. Don’t make the prize so generally appealing that non-ideal fans will enter.
- 48. Keep In Touch! Adryenn Ashley Wow! Is Me http://about.me/adryenn
- 49. Twitter: @adryenn Facebook: facebook.com/AdryennAshley WowIsMe.net 415-420-5627 Creating a Winning Contest Strategy Presented by Adryenn Ashley
- 51. A brief history of Wildfire 2011 Wildfire opens additional US & global locations Winner offbFund x2 2010 7 employees Winner offbFund 115 employees 2009 Wildfire launches promotional platform 2008 Company is founded by Victoria Ransom & Alain Chuard LondonNY 100,000Promotions Worldwide Redwood City Los Angeles Chicago New York London Germany* Singapore*
- 52. Thousands of Happy Brands & Agencies 100,000+ Campaigns 125 Countries, 10 Languages
- 53. 92% of fans say that since becoming a fan of a given brand they are more likely to recommend that brand to their friends 92% 130 The average number of friends of a Facebook user
- 54. Average of 8.7 fan pages CONSUMERS do ENGAGE BRANDS ! with 50 million people become fans daily
- 55. “ Contests Deals COMPANIES RUN that Giveaways CONTESTS 2 have as many x FANS ” as companies that don’t Jupiter Research Promotions! No Contests
- 56. ? run How to Check out blog.wildfireapp.com! EFFECTIVE PROMOTIONS PERSONAL SOCIAL SIMPLE 1 1 +
- 57. Thank You Name: Amy Millard Phone: 1-888-274-0929 Email: amy@wildfireapp.com Twitter: amillard_tweets
Hinweis der Redaktion
- Need line in middle to go away.
- HighlightsFounded 2008, launched late 2009(Founders successful serial entrepreneurs who needed Facebook promotions software for own travel business, and then built it – and others came knocking)Facebook 1st investor100,000 campaigns in 20 countries10s million fans and followers100+ employees (from 7 in 2010) in 6 offices: US and EuropeVoiceover:Wildfire began in 2008 – our founders Victoria Ransom and Alain Chuard are repeat entrepreneurs who built a successful adventure travel company. They realized in 2008 with the advent of Facebook pages for business, that promotions on Facebook would help them scale their travel business. But no technology existed. So they built it themselves. Once they built the promotion technology, other companies like Zappos.com and Kayak knocked on their door, and Wildfire was born. It was not long after that we received initial funding from Facebook– and they continue to be a strong partner and customer today. Since launching our product publicly in late2009 our platform has been used to create over 100,000 social marketing campaigns in over [20] countries! We have tens of thousands of clients and our campaigns have helped to acquire and engage tens of millions of new fans and followers for our clients. We’ve grown from 7 employees in one office at the beginning of 2010, to over 100 hundred today in over in 6 offices across the US and Europe.
- Key Messages:Hundreds of leading global agenciesOgilvy, BBDO, Saatchi&Saatchi, PublicisCampaigns in North America, Europe, South America, AsiaUse Wildfire Social Marketing suite for extremely custom campaigns and pagesRetailers too: Target, Amazon, Zappos, and The GapSocial media contests, sweepstakes, group deals, and couponsEntertainment/Media including Sony, EA, EMI, DisnyVoiceover:Hundreds of leading global agencies have selected Wildfire to power their social media marketing, including Ogilvy, BBDO, Saatchi and Saatchi, and Publicis, for campaigns in North America, Europe, South America, and Asia. Our powerful social marketing suite enables agencies to quickly execute extremely custom campaigns and Facebook pages Not just advertising agencies are choosing our social media marketing suite: retailers like Target, Amazon, Zappos and The Gap use Wildfire for social media contests, sweepstakes, group deals, and coupons
- Which leads me to my next slide, highlight the importance of building your audience on Facebook. DDB released a study last year citing that 92% of fans say they’re more likely to recommend your brand to friends after becoming a fan. Taking into account that the average Facebook user has 130 friends, this underscores the importance of growing your audience and developing solid relationships with people via Facebook. Companies that are good at developing these relationships with people on Facebook will be the most successful at unlocking the power of earned media.
- Sounds challenging, right? Well, the good news is that if you’re able to successfully get people’s attention, the data shows that users do really want to engage with brands on Facebook. Here are a few interesting stats:- The average Facebook user is a Fan of 8.7 Fan Pages and over 20 million people are becoming Fans of brands daily
- The third thing about growing your audience (and this actually relates to engaging your audience as well) is promotions. There have been a number of studies out there done by various different sources and all of the studies that we’ve seen show that the #1 reason people connect and become Fans of brands on Facebook is to get the chance to win prizes (like gift cards for example), get great deals or free products. Another interesting stat from Jupiter research shows that companies that run contests and promotions have on average twice as many fans as those that don’t.
- As I’ve mentioned, we’ve powered over 100k promotional campaigns over the last couple years and have learned quite a bit in the process. Here are 3 key pieces of advice we’ve discovered that lead to highly-successful promotions on Facebook.Keep it simple. The harder it is for someone to engage with a promotion, the more folks you’ll have drop out of the process. For example, if you’re running a sweepstakes, don’t ask for more info that you need. If you’re running a contest, make it easy for people to enter.Make it social. Look for ways to encourage users to share the contest with their friends. Give a prize to the winner and the referrer of the winner.We recently did an giveaway for one winner and the person that referred that winner and found that 60% of entrants (and there were 10’s of thousands of entrants) published a newsfeed. This is incredibly powerful and was shared much more than if we’d just given away one prize. You’ll get better results if you tap into people’s interests. Kids, pets, hobbies
- Title: Thank YouKey PointsThanks so much for your time!Additional DetailsQuestions to AskWhat are your thoughts about our marketing suite?What marketing milestones/initiatives are upcoming?What is the appropriate next step?