15. Participating is the New Marketing Like A new form of marketing and not reminiscent of traditional marketing...it ’ s actually “ Un-marketing ”
16. Communication, whether inbound or outbound is now powered by conversations and the best communicators always start as the best listeners. (Brian Solis, Engage 2010) LISTENING
19. Social Media should not be in the corner. It should be embedded into the overall communications strategy.
20. Traditional + Social Media Play really nice together. Use Traditional to start and push a social conversation. Use Social to extend the life of a campaign.