17. Lifecycle: Hit Game vs. Evergreen
70
DAU (Mio)
60
50
40
30
20
10
June 2009 June 2011
Source: http://www.voncoelln.com/eric/2011/07/06/zynga-making-4-4-cents-per-dau/
18.
19.
20.
21.
22.
23. 95% of Revenues from Virtual Goods
5%
⢠Boosts Ads
⢠Energy
⢠Lives
30%
Consumables ⢠Decorations
65% ⢠Permanent
Durables Boosts
39. Increasing +14% more +25% higher
share of cross-
cross- revenue retention
platform users
45%
remaining MAU on GD.com
monthly ARPU on GD.com
Cross-
Cross-Platform Boosters
⢠play 24/7 anywhere ⢠more CRM touch points
⢠more brand exposure ⢠cross-promotion
⢠more friend interactions ⢠funneling of whales