4. 3 Keys to the Ecosystem
Quality Devices
● Phones and tablets capable of delivering great games
experiences
App Stores for Consumer Distribution
● Easy, well-merchandised systems for consumers to
discover and download applications
Billing and Payment System
● Reliable, robust system with payment details on file
9. Discovery and Distribution
● Recommendation and discovery systems for
app stores are in their infancy
● Customer acquisition prices are high and
likely to remain that way
● Limited channels for viral distribution on
mobile devices
10. Supporting Multiple
Platforms
● Working on multiple platforms is a
tremendous opportunity to grow audience
● Multi-platform or cross-platform
development?
● Native applications or cross-platform
technology solutions?
