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all twitter_turning twitter followers into your best customers how to attract, engage and convert on twitter
1. Turning Twitter Followers
Into Your Best Customers:
How to Attract, Engage,
and Convert on Twitter
June 4, 2013: 4:30pm to 5:15pm
Image credit: paddynapper - Flickr Creative Commons
2. Our Speakers
Mark Fidelman
@markfidelman
CEO, Evolve!
and Forbes
Contributor
John Yembrick
@yembrick
Social Media
Manager at NASA
@NASA
Kristi Hines
@kikolani
Writer and
Blogger
KristiHines.com
Henry Min
@henrymin
Founder, CEO
Nestivity
@nestivity
“Establish two-way
communications about real-
time, relevant content,
delivered by subject matter
experts, and respond to
people’s direct and often
immediate feedback about
NASA’s activities.”
Uses her Twitter community
to help drive traffic and
increase discussions about
her blog posts while
strengthening relationships
with her followers.
His latest book, Socialized! is
regarded as the playbook for
building a social business.
Fidelman uses his own
experience plus interviews
from hundreds of executives
to create a highly acclaimed
book considered by many to
be required reading for their
organizations.
Believes that Twitter is the
most powerful social
communication tool today
but is not being used to it’s
fullest potential to drive 2-
way dialogue to enhance
the customer experience
journey.
3. Continue the Discussion with our Panelists
Want to keep the
conversation going with
our Panelists?
Join our on-going
discussion hosted at:nestivity.nestivity.co
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